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SaleNetix by Mind Map: SaleNetix
0.0 stars - reviews range from 0 to 5

SaleNetix

Product

Constraints

Interesting, Marketing, Social media

Physically small, Easy distribution, No warehousing

High value, Easy distribution

Makes us look good, Give some % of sales to charity

Possibility of repeat sales, Takes pressure off of new customer acquisition

Single product (or at least a small number of SKUs), Easy distribution, Easy inventory management, Easy marketing

Can be explained in one sentence, Makes viral marketing wayyy easier

The market should be small enough that we could reasonably get into the top 5 (worldwide)

The market should be large enough that we wouldn't be in the top 5 by default., Can't brag about being #1

A physical product, More interesting, Can be seen in people's homes or on their bodies, Shows our strength in eCommerce, Less crowded than virtual goods like eBooks, More expensive. Lower volume

General Ideas

Something collectible

Something that denotes status or accomplishment

Something that ties in with a larger theme, Edoc Laundry

Something that is connected to a pre-existing, and passionate, group, ie. Skateboard gear, Video editing equipment, Knitting supplies

Lots of intangible value, Pokemon

Examples of a perfect product

Anything As-Seen-On-TV, Snuggie

Monster Hoodies

Crystal Head Vodka

Transparency

Marketing

Sales & Distribution

Simple payments to start

Paypal

Google Checkout

Amazon

Anything that doesn't require a SSL cert or merchant account

Ship twice a week

Hire some kid for $9 an hour to stuff boxes.

Outsource customer service to India

Outsource phone sales to India

Outsource accounting to India

Ship from the office

Easy to setup

Cheap at a small scale

Limits types of products we can sell

Very difficult to scale up

Amazon Distribution

Scalable

Hard to set up

Expensive

Ships from US

No crap in the office

Legend

Why something has to be that way

Constraint

It would be nice

Maybe

Pro

Con

Web Presence

Storefront

Magento, It's a skill we are trying to show off, It is excellent, Offers plenty of room for expansion, Works out-of-the-box, pretty much

Central blog

This is where we talk about the product and the customers

Twitter

Talk about product/market/customers.

Some customer service

Behind The Scenes Blog

The best of this content would end up on Senses

The home of the highlights of the Transparency side of the business

The problems with affiliates

Scammy

Race to the bottom

Not terribly lucrative

Crowded

Undifferentiated

Hard to turn into an interesting case study

The 3 Ps