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Marketing Channels by Mind Map: Marketing Channels
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Marketing Channels

Computer Retail Stores

Purchases computer products from a variety of manufacturers, and then sells those products to consumers.

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Mail-Order/Internet Outlets

A special type of retailing in which the the vendor takes orders by phone or online and then ships the product directly.

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Manufacturer Direct

Refers to hardware manufacturers that sell their products directly to consumers without a middleman, such as a retail store or mail-order supplier.

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Value-Added Reseller

Combines comercially available products with specialty hardware or software to create a computer system designed to meet the needs of a specific industry.

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