1. Before
1.1. Target Market
1.1.1. Orchestrate and Stimulate Referrals
1.1.2. Focus on niche with clear problem/desire
1.1.3. Understand needs, fears, dreams
1.2. Message
1.2.1. Highlight key benefit or solution
1.2.2. Use emotional triggers and clear language
1.2.3. Have a unique selling proposition (USP)
1.3. Media
1.3.1. Use platforms your audience already uses
1.3.2. Combine organic + paid media (e.g., FB ads)
1.3.3. Test and track best-performing channels
2. During
2.1. Lead Generating
2.1.1. Offer something valuable (discount, freebie)
2.1.2. Use forms, messenger bots, or landing pages
2.1.3. Keep it simple and fast to sign up
2.2. Lead Nurturing
2.2.1. Educate, entertain, and engage regularly
2.2.2. Send stories, tips, reviews (build trust)
2.2.3. Use automation for consistency
2.3. Sales Closing
2.3.1. Create urgency (limited offer, bonus)
2.3.2. Make the buying process easy and smooth
2.3.3. Use testimonials, guarantees, FAQs
3. After
3.1. Deliver World-Class Experience
3.1.1. Fast, friendly, and reliable delivery
3.1.2. Add personal touches (thank-you note)
3.1.3. Handle complaints quickly and kindly
3.2. Increase Customer Lifetime Value
3.2.1. Upsell or cross-sell related products
3.2.2. Launch loyalty/reward programs
3.2.3. Offer subscription, bundles, or VIP offers
3.3. Orchestrate and Stimulate Referrals
3.3.1. Ask happy customers to share and tag
3.3.2. Offer referral bonuses or discounts
3.3.3. Showcase user-generated content online