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Real-Time Marketing : a Brave New World by Mind Map: Real-Time Marketing : a Brave New World
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Real-Time Marketing : a Brave New World

to see

predictive analytics

automated workflow platforms

personalization

sources

http://venturebeat.com/2014/04/20/why-madison-avenue-is-becoming-more-like-wall-street/

https://chrisohara.wordpress.com/2011/06/23/fish-don%E2%80%99t-know-he%E2%80%99s-wet/

http://venturebeat.com/2014/04/23/marketing-tech-how-to-make-or-lose-money-with-marketing-automation/

http://springload.com/2013/07/11/how-arbitrage-works-in-digital-advertising-today/

think like Wall Street

vs traditionnal marketing

challenges

needs

Real-Time Bidding (RTB)

what

why

how

problems

it is not a game

complexity

the fastest wins

problems

New Idea

New Idea