Lexus of Stevens Creek Social Media Mindmap

1. Facebook

1.1. Notes from Guests and Friends

1.2. Kaizen (Blog) News Feed

1.3. Shared Content

1.4. Social Connections

1.5. Twitter Updates

2. YouTube

2.1. Clips of Current Inventory

2.2. Promotional Material

2.3. Community Outreach Presentations

3. Website

3.1. Dealership Info

3.2. Inventory

3.3. Purchase / Lease Specials

3.4. Lexus Corporate Info

3.5. Map / Directions / Contact

3.6. Service / Parts / Financing

3.7. Virtual Showroom Tour

3.8. About Us

4. Email Blasts

4.1. Monthly Newsletters

4.2. Updates from the General Manager

4.3. Ownership Update Reports

4.4. General News

5. Kaizen (Blog)

5.1. Hub of All News

5.2. Dealership Activity

5.3. Automotive Musings

5.4. Community Partnerships

5.5. Industry News

5.6. Introductions from Our Team

5.7. Personal Interests

5.8. Lifestyle Articles

5.9. Robust Media Content

5.10. Published in Real Time

6. Twitter

6.1. News Snippits

6.2. Secret Announcements

6.3. Blog Entry Headlines