Win The Advertising Game Everyday
Just an initial demo map, so that you don't start with an empty map list ...
1. Underlying Theme
1.1. Deeply Analytical Mindset
1.2. Understanding AdWords Intelligence
1.3. Using Intuition to its best
2. "What is Working, May Work Forever! "
3. Crushing it on AdWords Every single day
3.1. The Basic Expertise
3.1.1. Quality Score Is King!
3.1.1.1. New node
3.1.2. Context(and not Keyword) is Everything
3.1.3. How does AdWords think
3.1.3.1. New node
3.1.4. Terms explained(Visually)
3.2. Step1- Win on Every Campaign
3.2.1. Content
3.2.1.1. Constant Measurement- VPL vs CPL
3.2.1.2. SuperTargeting
3.2.1.3. Smart Optimization Technique
3.2.1.3.1. Hierarchy Driven Optimization
3.2.1.4. ABCS- Write a Winning Ad
3.2.2. Search
3.2.2.1. Crushing the Quality Score Game
3.2.2.2. SuperTargeting
3.2.2.3. Smart Optimization
3.2.2.4. ABCS- Write a Winning Ad
3.2.3. Video
3.3. Step2- Win on Every Account
3.3.1. Account Level Strategy
3.3.2. Conversion & Display Conversion Optimizers
3.3.3. Account Level Quality Scores
3.4. Step3- The Expert Level, simplified
3.4.1. Fortress & Testing Account
3.4.2. Macro Account Management
3.4.3. Rapid Account Optimization
4. Be The Best There Is- Analytics & Advertising
4.1. Understanding your customers
4.1.1. Timely Trends
4.1.2. Location Trends
4.1.3. Behavioral Trends
4.2. Advanced Campaign Management
4.2.1. Measuring ROI/Campaign
4.2.2. Advanced Keyword Management
4.2.3. Advanced Placement Management
4.3. Site Optimization
4.3.1. Using Multi Channel Funnels- Streamline your Advertising
4.3.2. Ninja Split Testing- Content Experiments
4.4. Become an Analytics Ninja
4.4.1. Setup & Terms
4.4.2. Analytics Hiererchy