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Benefit - Cost Analysis by Mind Map: Benefit - Cost Analysis
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Benefit - Cost Analysis

Project objectives

The title "Moments that have defined our nation" (working title)...

shall comprise between 400.000 and 450.000 characters and 25 b/w images

shall be ready for print by 01 October 2014

shall be released on 01 November 2014

shall be sold for 25 € per copy (hardcover), 17 € per download

Initial print run: 10.000 copies (hardcover) + eBook

To be sold in A, CH, D + online

Amazon

Libri

KNV

Estimated resources

Printing

22.000 €

Distribution center & delivery:

5.000 €

Editorial team

8.000 €

Interview transcriptions

500 €

Photographer

10.000 €

Graphic design

2.000 €

Total estimated resources

47.500 €

Anticipated benefits

Revenue hardcover between 01 Nov and 25 Dec

Books sold in A, 7.000 copies = 70.000 € revenue

Books sold in D, 500 copies = 5.000 € revenue

Books sold in CH, 500 copies = 5.000 CHF revenue

Revenue hardcover between 26 Dec 14 and 31 May 15

Books sold in A, 1.000 copies = 10.000 € revenue

Books sold in D, 50 copies = 500 € revenue

Books sold in CH, 50 copies = 500 CHF revenue

Revenue eBook

Estimated downloads international, 5.000 total = 60.000 €

Paperback rights

10.000 €, Author: 80% =8.000 €, Publisher: 20% =2.000 €

Total anticipated revenue

153.000 €