1. Estimated resources
1.1. Printing
1.1.1. 22.000 €
1.2. Distribution center & delivery:
1.2.1. 5.000 €
1.3. Editorial team
1.3.1. 8.000 €
1.4. Interview transcriptions
1.4.1. 500 €
1.5. Photographer
1.5.1. 10.000 €
1.6. Graphic design
1.6.1. 2.000 €
1.7. Total estimated resources
1.7.1. 47.500 €
2. Anticipated benefits
2.1. Revenue hardcover between 01 Nov and 25 Dec
2.1.1. Books sold in A
2.1.1.1. 7.000 copies = 70.000 € revenue
2.1.2. Books sold in D
2.1.2.1. 500 copies = 5.000 € revenue
2.1.3. Books sold in CH
2.1.3.1. 500 copies = 5.000 CHF revenue
2.2. Revenue hardcover between 26 Dec 14 and 31 May 15
2.2.1. Books sold in A
2.2.1.1. 1.000 copies = 10.000 € revenue
2.2.2. Books sold in D
2.2.2.1. 50 copies = 500 € revenue
2.2.3. Books sold in CH
2.2.3.1. 50 copies = 500 CHF revenue
2.3. Revenue eBook
2.3.1. Estimated downloads international
2.3.1.1. 5.000 total = 60.000 €
2.4. Paperback rights
2.4.1. 10.000 €
2.4.1.1. Author: 80% =8.000 €
2.4.1.2. Publisher: 20% =2.000 €
2.5. Total anticipated revenue
2.5.1. 153.000 €
3. Project objectives
3.1. The title "Moments that have defined our nation" (working title)...
3.1.1. shall comprise between 400.000 and 450.000 characters and 25 b/w images
3.1.2. shall be ready for print by 01 October 2014
3.1.3. shall be released on 01 November 2014
3.1.4. shall be sold for 25 € per copy (hardcover), 17 € per download
3.2. Initial print run: 10.000 copies (hardcover) + eBook
3.3. To be sold in A, CH, D + online
3.3.1. Amazon
3.3.2. Libri
3.3.3. KNV