1. The first step in choosing a title is to create a list as long as you can, and continue building it forever, of powerful, intriguing, compelling titles that you could pursue.
2. TRIGGERING TITLES
2.1. List of powerful, compelling, intriguing titles! These are several great strategies to help you get started:
2.1.1. Reading existing best-sellers’ titles are going to trigger you to think of your own great titles.
2.1.2. Categorize titles
2.1.3. Have a ‘Title Party’ to brainstorm with friends.
2.1.4. Decide what book or book zone that you want to write in and then brainstorm compelling titles from there.
3. TITLE RULES TO LIVE BY
3.1. Titles are almost everything
3.2. Book titles will make or break your books.
3.3. You have to begin at the end and make your title compelling.
3.4. Listen to the Experts
3.5. To be successful in your title writing, you must immerse yourself into thinking that you are going to master being a title maker.
3.6. Dig deep.
3.7. Be Consistent.
4. INSIDER TIPS
4.1. Your goal is to continually write titles forever
5. YOUR TITLE: THE CRITICAL, KEY INGREDIENT
5.1. Title MUST grab their attention
5.2. Consider that 87% of books are written for women. MUST write for women and have titles for women.
5.3. MUST learn how to write and test your titles
5.4. The title has to be heart-centered and the sub-title has to be brain-centered.
5.5. Remember: “If you don’t have time to read, you don’t have the time or tools to write.” by Stephen King.
6. DIFFERENT ZONES OF WRITING
6.1. 1. Biography
6.1.1. This is the living story about yourself or someone else. Share your experiences and expertise with others to help them achieve their potential
6.2. 2. Curiosity
6.2.1. Wakes up all of us and our imaginations to new ideas. Start with a blank page and fi ll it up with your own curiosty!
6.3. 3. Conversational
6.3.1. Conversation starters! Art Linkletter is the best conversationalist ever.
6.4. 4. Contrarian (or shock-value)
6.4.1. Get their attention!!!
6.5. 5. Controversial
6.5.1. Make a bold statement that creates an immediate, involuntary, emotional response which people either want to learn more about or argue against. Either way, they will be engaged and read on.
6.6. 6. Humorous
6.6.1. Everyone enjoys a good laugh.
6.7. 7. How To
6.7.1. Become a valuable resource, the expert in your fi eld and source of great information.
6.8. 8. Intriguing
6.8.1. Pique their interest. There are tons of intriguing titles on the shelves! We can’t help but want to know more!!!
6.9. 9. Inspirational
6.9.1. Everyone can always use enriching, enlightening and uplifting books.
6.10. 10. Money
6.10.1. Like it or not, income is essential to our survival, and is an area that is always evolving, so this is one topic that never wanes.
6.11. 11. Paradoxical
6.11.1. Those that seem illogical or contradictory. Readers take notice because it doesn’t make sense and they want to make sense of it.
6.12. 12. Political
6.12.1. There are always political books waiting to be written, discussed and communicated.