WEB 2.0 TECHNOLOGIES
by Christiaan Claassens
1. Disadvantages of using web 2.0 technologies
1.1. Highly dependent on information systems
1.2. Cyber Vandalism
1.2.1. Hackers gain access to personal info
1.2.2. Wikis & Blogs subject to negative inputs due to vulnerable nature
1.3. Requires end-user computer literacy
2. Direct positive results of implicating web 2.0 technologies
2.1. Web presence
2.1.1. Customer satisfaction
2.1.1.1. Competative advantage
2.2. Increased awareness among public
2.2.1. Potential increase in sales
2.3. Customer feedback
2.3.1. Update product/service
2.4. Financial benefits
3. Direct negative results of implicating web 2.0 technologies
3.1. Wikis & Blogs
3.1.1. Vulnerable to slander
3.2. Social networking
3.2.1. Can be seen as unprofessional & informal
3.3. Sensitive information exploited
3.3.1. Competitors can acces information to gain an advantage
4. TYPES (Platform)
4.1. Social Networking
4.1.1. Facebook
4.1.2. MySpace
4.2. Blogs
4.2.1. Personal
4.2.2. Corporate
4.3. Wikis
4.3.1. WikEd
4.3.2. Wikipedia
5. Advertising
5.1. Wide target Advertising
5.1.1. Feedback
5.1.1.1. Improve product/service
5.2. Larger capacity
5.2.1. More exposure of business
5.3. Easily Share Information
5.3.1. Social Networking
5.3.1.1. Cheaper
5.3.1.2. entertaining advertising
5.3.1.3. New target market
6. Advantge of using web 2.0 technologies
6.1. Effective marketing
6.2. Acces to Information
6.2.1. Several Sources
6.3. Networked Companies
6.3.1. Suppliers
6.3.2. Customers