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WEB 2.0 TECHNOLOGIES by Mind Map: WEB 2.0 TECHNOLOGIES
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WEB 2.0 TECHNOLOGIES

TYPES (Platform)

Social Networking

Facebook

MySpace

Blogs

Personal

Corporate

Wikis

WikEd

Wikipedia

Advertising

Wide target Advertising

Feedback, Improve product/service

Larger capacity

More exposure of business

Easily Share Information

Social Networking, Cheaper, entertaining advertising, New target market

Advantge of using web 2.0 technologies

Effective marketing

Acces to Information

Several Sources

Networked Companies

Suppliers

Customers

Simplicity

Cheaper access to information

Up-to-date reports on activities & Progress

Keep tags on competition

Managers & Employees communicate worldwide

Disadvantages of using web 2.0 technologies

Highly dependent on information systems

Cyber Vandalism

Hackers gain access to personal info

Wikis & Blogs subject to negative inputs due to vulnerable nature

Requires end-user computer literacy

Direct positive results of implicating web 2.0 technologies

Web presence

Customer satisfaction, Competative advantage

Increased awareness among public

Potential increase in sales

Customer feedback

Update product/service

Financial benefits

Direct negative results of implicating web 2.0 technologies

Wikis & Blogs

Vulnerable to slander

Social networking

Can be seen as unprofessional & informal

Sensitive information exploited

Competitors can acces information to gain an advantage