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The Ultimate Guide to Planning and Building a Website by Mind Map: The Ultimate Guide to Planning
and Building a Website
5.0 stars - 9 reviews range from 0 to 5

The Ultimate Guide to Planning and Building a Website

ENGAGEMENT is the key focus

CTAs (Call to Action)

Buy/Sign-up

Download

Request information/consultation

Share

Follow

Play

Learn More

Engagement

Engagement Results Areas

Share via social media

Make a purchase

Download an ebook or whitepaper

Follow via social media

Information requests

More page visits

More time on page

How to increase engagement

Branding

Gamification

6 Principles of persuasion

Golden Circle

Why are we using a website?

The market expects an organization to have a professional web presence

Provide Information and transparency

Create trust

Attract leads for clients and affiliates

Provide value additive services?

How do we want to use this tool?

Lead generation

Does our site take advantage of the six scientific principles of persuasion?

What is the main thing people are looking for when they arrive at our site?, Why, How, What, Cost, Benefit/Potential result

How does our site build trust in our message?

What do we want people to do at our site?

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Website Design Resources

Tips

Marketing site design, when approached from a strategic standpoint, can make a huge difference in your company’s profitability.

First, do no harm with your marketing site

Set up analytics to track how changes in design affect conversions, and ultimately, profit.

Consider oversized images for your homepage and landing pages.

Consider where your images are directing visitor’s eyes.

Keep signup forms as short as possible.

Consider a two-step opt-in form strategy.

Keep your pricing page simple, providing clear distinctions between plans.

Test your pricing pages from biggest plan to smallest, and vice-versa.

Address barriers to purchasing with testimonials and guarantees.

Try blurring your pages with a call to action to see if it stands out.

Leverage social proof in your design strategy to secure trust.

Use landing pages to increase conversions from outside sources

Links

http://www.cio.com/article/2385250/online-marketing/13-simple-tips-for-improving-your-web-design.html

http://www.forbes.com/sites/cherylsnappconner/2014/03/27/25-web-design-tips-to-honor-25-years-of-the-web/

http://www.howdesign.com/featured/web-design-tips-7-common-mistakes-designers-make/

http://www.hongkiat.com/blog/5-tips-to-simplify-your-web-design/

http://www.hongkiat.com/blog/5-tips-to-simplify-your-web-design/

http://www.wix.com/blog/2014/03/5-web-design-tips-for-a-professional-site/

http://www.creativebloq.com/web-design/tips-812580

http://websitehelpers.com/design/

http://webdesign.about.com/od/webdesigntutorials/a/aa070504.htm

29 Places to get free stock images

Pixabay – http://pixabay.com – CC0 license – no attribution required

Free range stock- no attribution required – http://freerangestock.com

Morgue file – mix of CC0 licensed images and images with other licenses – http://www.freeimages.com/home

StockSnap – https://stocksnap.io – no attribution required

Gaderinge – http://gaderinge.com – high quality public domain images

public domain archive – http://publicdomainarchive.com – all public domain pix

Picjumbo – lots of pictures with search and categories. Attribution required. http://picjumbo.com

GetRefe – Free category – http://getrefe.com/downloads/category/free

Life of Pix – http://www.lifeofpix.com – free, no attribution

Gratisopgraphy – http://www.gratisography.com – free to use

Pictography – http://picography.co – free to use – CC0 license – no attribution

Jay Mantri – http://jaymantri.com – free to use – CC0 license – no attribution

New Old Stock – http://nos.twnsnd.co – vintage photos, “free of known copyright restrictions”

ISO Republic - http://isorepublic.com – no attribution required

Pexels – http://www.pexels.com – CC0, no attribution required

SlitShire – stunning photos – no attribution required but donations requested – http://www.splitshire.com

Pickup Image – http://pickupimage.com CC0, no attribution required

Snapographic – http://snapographic.com – CC1 – no attribution required (but requested)

Creative Commons – search Flickr, Google images and other sites. Check “use for commercial purposes” and “modify, adapt and build upon” for the most flexible license. Attribution often required. http://search.creativecommons.org

Wikimedia commons – http://commons.wikimedia.org/wiki/Main_Page

Hubspot – 450 business photos free in exchange for email – http://blog.hubspot.com/marketing/75-free-stock-photos-im-ht

Magdelieine- mix of CC0 and attribution required – http://magdeleine.co/

Freepik – http://www.freepik.com – vector images but require attribution

Superfamous Studios – stunning pix, credit required – http://superfamous.com CC 3.0

Raumrot – great pictures, credit required CC2.0 – http://raumrot.com

IM Creator – free – http://www.imcreator.com/free – great icons, pictures and templates. Attribution required

Pattern Library – patterns that are free to use – http://thepatternlibrary.com

Unsplash – 10 free high res photos every 10 days – no attribution needed – nature, bridges, beaches, buildings – https://unsplash.com

Death to the stock photo – http://deathtothestockphoto.com – monthly free photos to your inbox

Little visuals – 7 pix every week – http://littlevisuals.co

Snapwire Snap – http://snapwiresnaps.tumblr.com – 7 pix every 7 days, free to use without attribution

Keys

Simplicity

Focus

Value

Website Layout

Design Options

Image Slider

One large background image

Color scheme limited to 2-3

Global Navigation / Main Pages

Home

About US

Products / Services offered, Pricing

Social Proof, Testimonials, PR, Results

FAQ's

goal

1 page

mobile design

bare minimum words

video everything

marketing commercial

process walk through

testimonials

huge call to action

SEO