ENGAGEMENT is the key focus
Share via social media
Make a purchase
Download an ebook or whitepaper
Follow via social media
More page visits
More time on page
6 Principles of persuasion
The market expects an organization to have a professional web presence
Provide Information and transparency
Attract leads for clients and affiliates
Provide value additive services?
Does our site take advantage of the six scientific principles of persuasion?
What is the main thing people are looking for when they arrive at our site?, Why, How, What, Cost, Benefit/Potential result
How does our site build trust in our message?
Marketing site design, when approached from a strategic standpoint, can make a huge difference in your company’s profitability.
First, do no harm with your marketing site
Set up analytics to track how changes in design affect conversions, and ultimately, profit.
Consider oversized images for your homepage and landing pages.
Consider where your images are directing visitor’s eyes.
Keep signup forms as short as possible.
Consider a two-step opt-in form strategy.
Keep your pricing page simple, providing clear distinctions between plans.
Test your pricing pages from biggest plan to smallest, and vice-versa.
Address barriers to purchasing with testimonials and guarantees.
Try blurring your pages with a call to action to see if it stands out.
Leverage social proof in your design strategy to secure trust.
Use landing pages to increase conversions from outside sources
Pixabay – http://pixabay.com – CC0 license – no attribution required
Free range stock- no attribution required – http://freerangestock.com
Morgue file – mix of CC0 licensed images and images with other licenses – http://www.freeimages.com/home
StockSnap – https://stocksnap.io – no attribution required
Gaderinge – http://gaderinge.com – high quality public domain images
public domain archive – http://publicdomainarchive.com – all public domain pix
Picjumbo – lots of pictures with search and categories. Attribution required. http://picjumbo.com
GetRefe – Free category – http://getrefe.com/downloads/category/free
Life of Pix – http://www.lifeofpix.com – free, no attribution
Gratisopgraphy – http://www.gratisography.com – free to use
Pictography – http://picography.co – free to use – CC0 license – no attribution
Jay Mantri – http://jaymantri.com – free to use – CC0 license – no attribution
New Old Stock – http://nos.twnsnd.co – vintage photos, “free of known copyright restrictions”
ISO Republic - http://isorepublic.com – no attribution required
Pexels – http://www.pexels.com – CC0, no attribution required
SlitShire – stunning photos – no attribution required but donations requested – http://www.splitshire.com
Pickup Image – http://pickupimage.com CC0, no attribution required
Snapographic – http://snapographic.com – CC1 – no attribution required (but requested)
Creative Commons – search Flickr, Google images and other sites. Check “use for commercial purposes” and “modify, adapt and build upon” for the most flexible license. Attribution often required. http://search.creativecommons.org
Wikimedia commons – http://commons.wikimedia.org/wiki/Main_Page
Hubspot – 450 business photos free in exchange for email – http://blog.hubspot.com/marketing/75-free-stock-photos-im-ht
Magdelieine- mix of CC0 and attribution required – http://magdeleine.co/
Freepik – http://www.freepik.com – vector images but require attribution
Superfamous Studios – stunning pix, credit required – http://superfamous.com CC 3.0
Raumrot – great pictures, credit required CC2.0 – http://raumrot.com
IM Creator – free – http://www.imcreator.com/free – great icons, pictures and templates. Attribution required
Pattern Library – patterns that are free to use – http://thepatternlibrary.com
Unsplash – 10 free high res photos every 10 days – no attribution needed – nature, bridges, beaches, buildings – https://unsplash.com
Death to the stock photo – http://deathtothestockphoto.com – monthly free photos to your inbox
Little visuals – 7 pix every week – http://littlevisuals.co
Snapwire Snap – http://snapwiresnaps.tumblr.com – 7 pix every 7 days, free to use without attribution
One large background image
Color scheme limited to 2-3
Products / Services offered, Pricing
Social Proof, Testimonials, PR, Results
process walk through