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Coca-Cola is the largest soft drink company in the world


Target market ABC1 adults


Pepsi is Coca-Cola's largest competitor

For more than 65 years, Coca-Cola has been a sponsor of the Olympics


The Coca-Cola company was incorporated in 1892

Headquarters in Atlanta, Georgia, USA

Asa Griggs Candler founded the comapny

History of Coke in ads - (follow link)

To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey, this is the only manufacturing plant authorized by the Federal Government to import and process the coca plant





Coca-Cola is the principal sponsor of the World Cup (follow link Media Week)


In 2008, The Coca-Cola Company's turnover (net revenue) was $39.9 billion

Coca-Cola is worth more than 58 billion dollars on the stock market

Coca-Cola is sold across the high street throughout the UK

The product is an FMCG and very much mainstream

Cost approx £1 for a 500ml bottle £1.65 for 2L

Coca-Cola is sold in more than 200 countries throughout the world

In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunders. The company developed a new formula in efforts to produce a new better tasting Coke. They invested 4 million dollars to come up with a new formula. Within six weeks, they were receiving six thousand calls a day in addition to over forty thousand letters from customers requesting that the original Coke be sold again








The holidays are coming

Always had a bottle of Coke in the house as a child, I even used to be given flat Coke by my parents when feeling sick