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Coca-Cola is the largest soft drink company in the world


Strengths, Strong world leading brands, Diversified brand portfolio, Economies of scale, Distribution network, Manufacturing facilities

Weaknesses, Large scale make reactions to market changes slow, Lack of healthy offerings

Opportunities, Expanding market for health drinks, bottled water and mood drinks, Emerging markets

Threats, Fierce competition, Changing tastes of consumers, Dependence on bottling partners

Target market ABC1 adults


55% Male

Average age 38

39% single

15% students

84% think it is important to be individual

86% think Britain is too soft on imigration

Pepsi is Coca-Cola's largest competitor

For more than 65 years, Coca-Cola has been a sponsor of the Olympics


The Coca-Cola company was incorporated in 1892

Headquarters in Atlanta, Georgia, USA

Asa Griggs Candler founded the comapny

History of Coke in ads - (follow link)

To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey, this is the only manufacturing plant authorized by the Federal Government to import and process the coca plant



Obsessed with Coke

I drink Coke everyday (all the time if I could) it is my favourite thing


Will always drink Coke over Pepsi you can definitely tell the difference


CraigMusker Addicted to #coke (the famous cola brand)!!!!!!

phil_hart I really want a coke. Anyone wanna bring me one? #coke

starshinesky #Coke is the second most understood word internationally

Coca-Cola is the principal sponsor of the World Cup (follow link Media Week)


In 2008, The Coca-Cola Company's turnover (net revenue) was $39.9 billion

Coca-Cola is worth more than 58 billion dollars on the stock market

Coca-Cola is sold across the high street throughout the UK

The product is an FMCG and very much mainstream

Cost approx £1 for a 500ml bottle £1.65 for 2L

Coca-Cola is sold in more than 200 countries throughout the world

Coke robot in Japan

In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunders. The company developed a new formula in efforts to produce a new better tasting Coke. They invested 4 million dollars to come up with a new formula. Within six weeks, they were receiving six thousand calls a day in addition to over forty thousand letters from customers requesting that the original Coke be sold again








The holidays are coming

Always had a bottle of Coke in the house as a child, I even used to be given flat Coke by my parents when feeling sick