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1. Business

1.1. Coca-Cola is the largest soft drink company in the world

1.2. SWOT

1.2.1. Strengths

1.2.1.1. Strong world leading brands

1.2.1.2. Diversified brand portfolio

1.2.1.3. Economies of scale

1.2.1.3.1. Distribution network

1.2.1.3.2. Manufacturing facilities

1.2.2. Weaknesses

1.2.2.1. Large scale make reactions to market changes slow

1.2.2.2. Lack of healthy offerings

1.2.3. Opportunities

1.2.3.1. Expanding market for health drinks, bottled water and mood drinks

1.2.3.2. Emerging markets

1.2.4. Threats

1.2.4.1. Fierce competition

1.2.4.2. Changing tastes of consumers

1.2.4.3. Dependence on bottling partners

1.3. Target market ABC1 adults

1.4. Consumer

1.4.1. 55% Male

1.4.2. Average age 38

1.4.3. 39% single

1.4.4. 15% students

1.4.5. 84% think it is important to be individual

1.4.6. 86% think Britain is too soft on imigration

1.5. Pepsi is Coca-Cola's largest competitor

1.6. For more than 65 years, Coca-Cola has been a sponsor of the Olympics

2. History

2.1. The Coca-Cola company was incorporated in 1892

2.2. Headquarters in Atlanta, Georgia, USA

2.3. Asa Griggs Candler founded the comapny

2.4. History of Coke in ads - (follow link)

2.5. To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey, this is the only manufacturing plant authorized by the Federal Government to import and process the coca plant

3. Opinions

3.1. Lucy

3.1.1. Obsessed with Coke

3.1.2. I drink Coke everyday (all the time if I could) it is my favourite thing

3.2. Chris

3.2.1. Will always drink Coke over Pepsi you can definitely tell the difference

3.3. #Coke

3.3.1. CraigMusker Addicted to #coke (the famous cola brand)!!!!!!

3.3.2. phil_hart I really want a coke. Anyone wanna bring me one? #coke

3.3.3. starshinesky #Coke is the second most understood word internationally

3.4. Coca-Cola is the principal sponsor of the World Cup (follow link Media Week)

4. Product

4.1. In 2008, The Coca-Cola Company's turnover (net revenue) was $39.9 billion

4.2. Coca-Cola is worth more than 58 billion dollars on the stock market

4.3. Coca-Cola is sold across the high street throughout the UK

4.4. The product is an FMCG and very much mainstream

4.5. Cost approx £1 for a 500ml bottle £1.65 for 2L

4.6. Coca-Cola is sold in more than 200 countries throughout the world

4.6.1. Coke robot in Japan

4.7. In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunders. The company developed a new formula in efforts to produce a new better tasting Coke. They invested 4 million dollars to come up with a new formula. Within six weeks, they were receiving six thousand calls a day in addition to over forty thousand letters from customers requesting that the original Coke be sold again

5. Experience

5.1. Sweet

5.2. Refreshing

5.3. Fizzy

5.4. Cold

5.5. Red

5.6. Iconic

5.7. The holidays are coming

5.8. Always had a bottle of Coke in the house as a child, I even used to be given flat Coke by my parents when feeling sick