Digital Marketing

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Digital Marketing by Mind Map: Digital Marketing

1. Web 2.0

1.1. Authority Hubs

1.1.1. MyBlogLog

1.1.2. Kristy

1.2. RSS Syndication

1.2.1. Ping.fm

1.3. Tribe Marketing

1.3.1. Forums

1.3.2. Comments

1.3.3. Groups

1.3.4. Fan Pages

1.3.5. Hash Marks

2. Tagging

2.1. Content

2.2. Link Text

2.3. Sub Taggin

3. Social Media

3.1. Video

3.2. Pod Casting

3.3. Interactive Flash

3.4. You Tube

3.5. Propellor

3.6. Reddit

3.7. Flickr

3.8. Mixx

3.9. Last.fm

3.10. Newsvine

3.11. Picasa

3.12. Slideshare

3.13. Yelp

3.14. brightkite

3.15. Mahalo

3.16. Digg

3.17. Stumble Upon

3.18. Linked In

3.19. My Space

3.20. Sphinn

3.21. Delicious

3.22. Technorati

3.23. Plaxo

3.24. Orkut

3.25. Facebook

4. Lead Capture

5. Conversion

6. Prospecting

7. Monetization

7.1. Product Creation

7.1.1. Brainstorming

7.1.1.1. List Generation

7.1.1.2. Industry Gaps

7.1.1.3. Mind Mapping

7.1.2. Prospect Surveys

7.1.2.1. Burning Needs

7.1.2.2. Immediate Solutions

7.1.2.3. Price Survey

7.1.3. Outlining

7.1.3.1. Purpose Overview

7.1.3.2. Components of Product

7.1.3.3. Scope of Product

7.1.3.4. Price Point

7.1.3.5. Cost of Creation

7.1.4. Research

7.1.4.1. Core Competencies

7.1.4.2. Strategic Conceptualization

7.1.4.3. Tactical Realization

7.1.5. Writing

7.1.5.1. By Proxy

7.1.5.2. By Transcription

7.1.5.3. Structure

7.1.5.4. Goal Setting

7.1.6. Editorial

7.1.6.1. Review for Concept

7.1.6.2. Review for Clarity

7.1.6.3. Review for Ease of Consumption

7.1.6.4. Review for Goal Manifestation

7.1.6.5. Grammar

7.1.6.5.1. Typos

7.1.6.5.2. Spelling

7.1.7. Layout

7.1.7.1. Digital Delivery

7.1.7.2. Physical Delivery

7.1.7.3. Consumption Paths

7.1.7.4. Scheduled Content Release

7.2. Post Sales

7.2.1. Stick Mechanisms

7.2.2. Immediate Offers

7.3. Ladder of Intimacy

7.3.1. Funnel of Back End Products

7.4. Cross Sells

7.4.1. Internally Created

7.4.2. Strategically Aligned

7.4.2.1. Affiliate Offers

7.5. Incentive Promotions

7.6. Loyalty Bonuses

7.6.1. Quantity

7.6.2. Temporal

7.6.3. Total Ticket

7.7. Low Cost Trials

7.7.1. Free Trials

7.7.2. Payment Capture

7.7.3. Forced Continuity

7.7.4. Optional Continuity

7.8. Free Line Content Capture

7.8.1. Squeeze

7.9. Cross Promotion

7.9.1. Non-Competitive Products

7.9.2. Internal Related Products

7.10. Affiliate Promotion

7.11. Continuity

7.11.1. Clubs

7.11.2. Membership Sites

7.11.3. Subscriptions

7.11.4. Services

8. Public Relations

8.1. Copy

8.1.1. Journalistic

8.1.1.1. Report on Industry Trends

8.1.1.2. Free Line

8.1.1.3. Review of product use

8.1.1.4. Corporate Report

8.1.1.5. Forward looking Mission Statements

8.1.2. News Worthy

8.1.2.1. Regulatory

8.1.2.2. Local and Federal News

8.1.2.3. Industry Adoption

8.2. Attribution

8.2.1. First and Third Party

8.2.2. Hyper Linking

8.2.3. Courtesy Communication

8.3. Distribution

8.3.1. News Feed

8.3.2. Organic SEO

8.3.3. RSS

8.3.4. Article Distribution

8.4. ROI

8.4.1. Track to Lead

8.4.2. Track to Sale

9. PPC

9.1. Tracking

9.1.1. Google Analytics

9.2. Research

9.2.1. Built-In Tools

9.2.2. 3rd Party Tools

9.3. Competitive Research

9.3.1. Quantcast

9.3.2. Google Tools

9.4. Budgeting

9.4.1. Cost Per Sale

9.4.2. Profit Per Sale

9.4.3. Cost Per Lead

9.4.4. Life Time Value of Customer

9.5. ROI

9.5.1. Net Result

9.5.2. Modification to Achieve desired Outcome

9.6. Testing

9.6.1. Establish Control

9.6.2. ABT

9.6.2.1. Test to Best:

9.6.2.1.1. ROI on Sale

9.6.2.1.2. ROI on Lead

9.6.2.1.3. ROI on Lifetime Value

9.7. Ad Writing

9.7.1. Headline

9.7.2. Body

9.7.3. Display URL

9.7.4. DKI

9.7.5. Negative Match

9.7.6. Keywords in Copy

9.8. Landing Pages

9.8.1. Squeeze

9.8.2. Reverse Squeeze

9.8.2.1. FreeLine Follow Up

9.8.3. Sandwich Pages

9.8.4. Video Dialogue Box

9.8.5. Eye Gravity

9.8.6. SEO

9.8.7. Quality Scores

9.9. Geo Targeting

9.10. Day Parting

9.11. Lead Gen

9.12. Click to Close

10. Keyword Research

10.1. Tier 1

10.2. Tier 2

10.3. Long Tail

10.4. Stemming

10.5. Plurals

10.6. Volume

10.7. Cost Per Click

10.8. Seasonal Trends

10.9. Derivatives

10.10. Voodoo (LIS)

11. SEO

11.1. On Page

11.1.1. Title Tag

11.1.2. Meta Tag

11.1.3. Keyword Density

11.1.4. Style Sheet Emphasis

11.1.5. Link Text

11.1.6. First Link Priority

11.1.7. No Follow

11.2. Off Page

11.2.1. Keyword Targeting

11.2.2. Link Text

11.2.3. Authority Linking

11.2.4. Page Rank Sculpting

11.3. Link Building

11.3.1. Social Sites

11.3.2. Authority SItes

11.3.3. Directories

11.3.4. Press Releases

11.3.5. Syndicated Content

11.3.6. Article Distribution

11.3.7. Multi-Media Distribution

11.4. Keyword Research

11.5. Competitive Research

11.5.1. Trends

11.5.2. Spying

11.5.3. Market Data

11.6. Site Structure

11.6.1. No Follow

11.6.2. Silos

11.6.3. Theme Vectoring

11.6.4. Interactivity

11.7. Content

11.7.1. Uniqueness

11.7.2. Informational

11.7.3. Descriptions of Product

11.7.4. Category Assignment

11.7.5. Usability Balance

12. SEM

13. Product Selection

13.1. Niche Research

13.2. Competitive Research

13.3. Vendor Identification

13.4. Sampling

13.5. Market Analysis

13.6. Profitability Analysis

14. MultiMedia Marketing

14.1. Video Camera

14.1.1. DV

14.1.2. HDV

14.1.3. Flash

14.1.4. Tape-Based

14.1.5. Compression

14.1.6. Resolution

14.1.6.1. HD

14.1.6.1.1. 480 P

14.1.6.1.2. 720 P

14.1.6.1.3. 1080 P

14.1.6.2. SD

14.1.6.2.1. 480i

14.1.6.2.2. Interlaced

14.1.6.2.3. Advanced 322 Pulldown

14.2. Microphones

14.2.1. Condenser

14.2.2. Dynamic

14.2.3. Pick Up Patterns

14.2.3.1. Omni

14.2.3.2. Uni

14.2.3.3. Cardioid

14.2.3.4. Hyper Cardioid

14.2.4. Lav

14.2.5. Headset

14.2.6. Capsule

14.3. Lights

14.3.1. Tungsten

14.3.2. Fluorescent

14.3.2.1. Color Temperature

14.3.3. Barn Doors

14.3.4. Gels

14.3.5. Current Draw

14.3.6. Contrast Ratio

14.3.7. Set Ups

14.4. Script

14.4.1. My Videos Structure

14.4.1.1. The HOOK

14.4.1.1.1. Mastering the HOOK is KEY

14.4.1.1.2. The HOOK can come in many forms

14.4.1.2. The Path

14.4.1.2.1. The Path delivers the promise of the Hook

14.4.1.3. The Persuasion

14.4.1.3.1. TELL THEM WHAT TO DO

14.4.1.3.2. Restate the "Goal Match"

14.4.1.3.3. Remind them

14.4.1.3.4. Be Specific

14.5. Non-Linear Editing

14.5.1. Final Cut

14.5.2. Adobe Studio

14.5.3. Sony Vegas

14.5.4. Corel Studio

14.5.5. Format Independence

14.5.6. Computing Requirements

14.5.7. Storage Requirements

14.5.7.1. RAID

14.5.7.2. Back Up

14.6. Animation

14.6.1. Motion

14.6.2. After Effects

14.6.3. Keynote

14.7. Sound Design

14.7.1. Pro Tools

14.7.2. Stock Effects

14.7.3. Logic

14.7.4. Reason

14.8. Music Composition

14.8.1. Acid

14.8.2. Sonic Fire Pro

14.8.3. Abelton

14.8.4. Sound Forge

14.9. Encoding

14.9.1. Flash

14.9.2. H.264

14.9.3. Streaming

14.9.4. Progressive Download

14.9.5. Player Embedding

14.9.6. iPod Ready

14.9.7. Low Bandwidth Fail Over

14.10. Distribution

14.10.1. YouTube

14.10.2. Tube Mogul

14.10.3. Traffic Geyser

14.10.4. Syndication

14.10.5. Repurposing for Broadcast

15. Affiliate Marketing

15.1. Commission Attributions

15.1.1. Last Cookie

15.1.1.1. Duration

15.1.2. First Cookie

15.1.2.1. Permanent?

15.1.2.2. Promotional?

15.1.3. Link Theft

15.1.3.1. Cloaking

15.1.3.2. Redirects

15.1.3.3. Hop Links

15.1.3.4. SSL

15.1.4. Customer Influence

15.1.4.1. Commission Swapping

15.2. Account Reconciliation

15.2.1. Hold Backs

15.2.2. Claw Backs

15.3. Legal Assignment

15.3.1. Brand Infringement

15.3.1.1. Domains

15.3.1.2. Promotions

15.3.1.3. IP

15.3.2. Automatic Approval

15.3.3. Relationship Disclosure

15.4. NDA

15.4.1. Breach

15.4.2. Remedy

15.5. Media Kits

15.5.1. Policy Dictate

15.5.2. Free Form

15.6. Tracking Tech

15.6.1. Integrated

15.6.2. Third Party

15.6.3. Spam Scoring Prevention

16. Lead Generation

17. Customer Service

17.1. Point of Contact

17.1.1. Phone

17.1.1.1. Toll Free

17.1.1.2. Hours

17.1.1.3. Voice Mail

17.1.1.4. Call Back

17.1.1.5. Outsource or In-House

17.1.2. Email

17.1.2.1. Canned

17.1.2.2. Live

17.1.2.3. Tracking

17.1.2.4. FAQ

17.1.2.5. Footer COMs

17.1.3. Chat

17.1.3.1. Chat to Issue

17.1.3.2. Case to Email

17.2. Issue Tracking

17.2.1. Trouble Ticket

17.2.2. CRM

17.2.3. Knowledge Base

17.3. Public Face

17.3.1. Review Sites

17.3.1.1. Product Reviews

17.3.1.2. Company Reviews

17.3.1.3. Client Testimonials

17.3.1.3.1. Media

17.4. Rating Sites

17.4.1. Comparison Shopping

17.4.2. Reseller Rating

17.5. Blogs

17.5.1. Customer Blogs

17.5.2. Authority Blogs

17.5.3. Citation

17.6. Procedures/Polices

17.6.1. Authorization

17.6.2. Satisfaction

17.6.3. Refund

17.6.4. Downsell

17.6.5. Empowerment

17.7. Feedback Loops

17.7.1. Accountability

17.7.2. Identification

17.7.3. Resolution

18. Legal

18.1. Terms of Service

18.2. Privacy Policies

18.3. IP Agreements

18.4. Forward Looking Earnings

18.5. Corporate Policy

18.6. Term Sheets

18.7. JV Agreements

18.8. Membership Agreements

18.9. Operating Agreements

18.10. Articles of Incorporation

18.11. Breach

18.12. ISOP/ESOP

19. Copy Writing

19.1. Understanding the Payload

19.1.1. Direct Marketing

19.1.2. Sell With Emotion

19.1.3. Justify With Logic

19.2. Swipe Files

19.2.1. Classics

19.2.2. Competition

19.3. Headlines

19.4. Openers

19.5. Offers

19.6. Testing

19.6.1. Split

19.6.2. Multivariate - Taguchi

19.7. FAB for Bullets

19.7.1. Features

19.7.2. Advantages

19.7.3. Benefits

19.8. Guarantee

19.8.1. Satisfaction

19.8.2. Money Back

19.8.3. How Long

19.8.4. Terms

19.9. Bonuses

19.9.1. Fast Mover

19.9.2. Congruent Topic

19.9.3. Drive Scarcity

19.9.4. Price Incentive

19.10. Scarcity

19.10.1. Time

19.10.2. Quantity

20. Cart Funnel

20.1. Process Mapping

20.1.1. Cart Modification

20.2. Up-sells

20.2.1. Add Ons

20.2.2. Upgrades

20.2.3. Congruent Value Adds

20.3. Down-sells

20.4. Abandon Capture

20.4.1. Up-sells

20.4.2. Down-sells

20.4.3. Exit Survey

20.5. Thank You Pages

20.6. Notification Emails

20.6.1. Receipt

20.6.2. Shipping

20.6.3. Customer Service Inquiries

20.6.4. FAQ

20.6.5. Help Desk

20.7. User Updates

20.7.1. Order Tracking

20.7.2. Software Updates

20.7.3. Version Control

20.8. Customer Relationship Management

20.8.1. Order History

20.8.2. Recommended

20.8.3. One Click Shopping

20.8.4. Account Management

20.8.5. Loyalty Bonuses

20.8.6. Satisfaction Surveys

20.8.7. Post Sale Transactions

20.8.8. List Segmentation

21. Visual Design

21.1. Software

21.2. Stock Image and Graphics

21.3. Layout

21.4. White Space

21.5. Color Pallets

21.6. Image Slicing

21.7. Bandwidth Consideration

21.8. CDN

21.9. Interlaced Images

21.10. Print Variations

21.11. Browser Versioning

22. List Building

22.1. ESP

22.1.1. Bounce Handling

22.1.2. Delivery Rates

22.1.3. Support Time To Response

22.1.4. Spam Scoring

22.2. Opt In Capture

22.2.1. Demographic Info

22.2.2. Cookie Tracking

22.2.3. Spam Prevention

22.2.4. PostOpt In

22.2.4.1. White List

22.3. Enticement

22.3.1. Digital Delivery

22.3.1.1. Instant Gratification

22.3.2. Follow Up

22.3.2.1. Prospect Behavior Coaching

22.4. Auto responses

22.4.1. Content

22.4.2. Newsletters

22.4.3. Offer

22.5. Can-Spam

22.6. Validation

22.6.1. Domain Links

22.6.2. Whois

22.6.3. SPF

22.6.4. Privacy Policy

22.7. Whitelisting

22.7.1. ISIPP

22.7.2. Habeas

22.8. Landing Pages

22.8.1. Reviews

22.8.2. Squeeze

22.8.3. Newsletter Sub

23. Site Creation

23.1. Domain Registration

23.2. DNS

23.3. Hosting

23.4. FTP

23.5. Email Account Access

23.6. PHP

23.7. Java

23.8. Ruby on Rails

23.9. .Net

23.10. CMS

23.11. CRM

23.12. Portals

23.13. Security roles

23.14. Membership updates