1. What the App?
1.1. Store
1.1.1. https://play.google.com/store/apps/details?id=com.halfbrick.bearsvsart&hl=en
1.2. Trailer
1.2.1. 2014 : https://www.youtube.com/watch?v=SdDVNbRtUME
1.2.2. 2015 : https://www.youtube.com/watch?v=8YA_3Fe8dnk
1.3. Team
1.3.1. 2 Programmers
1.3.2. 2 designers
1.3.3. 1 QA
2. 6 months leter
2.1. ปรับกลยุทธ ครั้งที่1
2.1.1. level ง่ายหรือยากไป?
2.1.1.1. Tweak level
2.1.1.2. Example
2.1.2. ทำไงต่อไป
2.2. ปรับกลยุทธ ครั้งที่2
2.2.1. New Approach
2.2.2. Split Testing!
3. Soft launch
3.1. March 2014
3.1.1. Canada / Austrialia
3.1.2. IOS only
3.2. Retention
3.2.1. Frist looks:วันแรกยอดโหลดล้นหลาม
3.2.2. Day0 Day1 Retention : 40% 10%
4. Risk
4.1. Don't Be Precious, Challenge Assumptions
4.2. Rock The Boat, Take Creative Risks
5. + a week
5.1. + a week
5.1.1. ปรับเกมเพลย์
5.1.1.1. https://youtu.be/8Kqdu9n3FjE?t=7
5.1.1.2. https://youtu.be/m_v3b8iQvKA?t=50
5.1.2. Retention
5.1.2.1. 7 day Retention
5.2. + 2 weeks
5.2.1. Split test
5.2.1.1. Star Raiting System
5.2.2. Retention
5.2.2.1. 7 day Retention
5.3. + ?? weeks
5.3.1. Split test
5.3.1.1. RPG System
5.3.2. Retention
5.3.2.1. 7 day Retention
5.4. + ??? week
5.4.1. Split test
5.4.1.1. No Energy Refund
5.4.2. Retention
5.4.2.1. 7 day Retention
5.4.2.2. Remove system?
6. Time To Combine
6.1. +30 split tests
6.1.1. ss
6.2. Combined the best
6.2.1. ss