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BW/Marketing, Ebene der Theorie by Mind Map: BW/Marketing, Ebene der Theorie
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BW/Marketing, Ebene der Theorie

Grundansatz

Denken in Modellen

Modell = vereinfachtes Abbild der Realität

Vereinfachung durch Prämissen

ceteris paribus, c. p.

homo oeconomicus

ⓒ Dr. Marius Ebert

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