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A beginner's guide to growth hacking by Mind Map: A beginner's guide to growth hacking
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A beginner's guide to growth hacking

What is it?

It describes tactics and processes to help you increase your numbers.

The phrase "growth hacker" was coined by Sean Ellis in 2010. "A growth hacker is a person whose true north is growth"

The process

You can't growth hack a product that people don’t love.

Product-market fit

The experiment

The funnel

The tools

Key Performance Indicator (KPI)

Viral coefficient (K)


Is a portion of your users based on when they signed up.


Like cohorts, but instead of segmenting the users based on their signup date, you base the group on other segmenting factors.

Multi-variate testing (A/B testing)

Is multi-armed bandit testing is the best kind of A/B test? Bandit testing is a continuous form of A/B testing that always send people towardthe best performing options. In essence, the experiment never ends.

Customer acquisition cost (CAC)

It’s important that you know the CAC for each channel because it can very greatly. Also, once you know the CAC per channel then you know how much you can spend on that channel, or if you should spend anything on that channel.

Lifetime value of a customer (LTV)

Segments come in handy when calculating LTV because you might discover that certain segments of your users have a much higher LTV than other users. This will also affect the CAC that you are willing to pay for those specific segments.

General Analytics

Event / People based analytics

Can provide answers to: - Do people who use feature X have a higher LTV? - Do users in segment Y have higher engagement with feature Z? - And almost anything else you can dream of.

Niche analytics

Custom analytics

Based on the book "The Definitive Guide to Growh Hacking" by Neil Patel & Bronson Taylor