An activation happens when they have taken an action, large or small, that creates a relationship with you.

Activation tactics:

1. Landing pages

- limited navigation (you can hide certain menus and other parts of the website that would distract the user from what you want them to do)

- single call to action

- congruous language (since you know the user\'s source you can speak their language)

2. Copywriting

3. Calls to action

4. Onboarding

5. Gamification

- progress

- awards

- leaderboards

6. Pricing strategies

- price discrimination: create a pricing structure that charges based on the consumer\'s purchasing power

- multiple tiers

- suggestive tier naming

- free trials

- discount codes

- bundling (with other products)

A beginner's guide to growth hacking