
1. Who?
1.1. Geoffrey Grosenbach Seattle, WA
1.1.1. There are thousands of decisions to make
1.1.1.1. Craftsmanship and Trust
1.1.1.1.1. The wisdom of crowds
1.1.1.1.2. Trust is why people give you money
1.1.1.1.3. Trust is why people will bur new products from you
1.1.1.1.4. Don't release a product you're not proud of
1.1.1.2. Find Value where others don't see it
1.1.1.2.1. You can make money selling that?
1.1.1.2.2. Self Title: "Senior Visionary"
1.1.1.2.3. focus on small applications
1.1.1.3. What should you build?
1.1.1.3.1. Monthly service
1.1.1.3.2. Higher Priced one time product
1.1.1.3.3. Frequent inexpensive product
1.1.1.4. How to establish pricing?
1.1.1.4.1. selling 3 versions of a product can be highly lucritive
1.1.1.4.2. One Product, sell it 3 diff. ways
1.1.1.4.3. Expect to change your pricing
1.1.1.5. Success?
1.1.1.5.1. how many employees do you have?
1.1.1.5.2. Try to subcontact as much as you can
1.1.1.5.3. Start a mailing list
1.1.1.5.4. Creative advertsing
1.1.1.5.5. Give away product
1.1.1.5.6. Exercise!
1.1.1.6. Challenges?
1.1.1.6.1. difficult to make creative vs. business decisions.
1.1.1.6.2. stay focused/try to avoid interruptions
1.1.2. Questions for Geoffrey
1.1.2.1. How has your attitude towards pricing changed over time?
1.1.2.1.1. How do I charge for bulk licenses?
1.1.2.1.2. look at it from the customers' POV
1.1.2.2. Time Machine?
1.1.2.2.1. Don't be afraid to say no, rather than make a bad commitment.