Geoff Grosenbach is the tremendous brain — and sultry voice — behind everyone's favorite screencast / ebook / software company, Peepcode. Geoff is SchnitzelConf-tastic because: He took a not-uncommon idea, and ran further and harder than anyone else.
There are thousands of decisions to make, Craftsmanship and Trust, The wisdom of crowds, Trust is why people give you money, Trust is why people will bur new products from you, You need to continually have new ideas, Don't release a product you're not proud of, Find Value where others don't see it, You can make money selling that?, Self Title: "Senior Visionary", What do i need to do?, what will people buy?, or not?, focus on small applications, enough to keep yourself employed, What should you build?, Monthly service, fixed amount every month, people get access to your product, can be difficult to convince people to sign up/sign on, Higher Priced one time product, can be hard as there's a lot of initial development, higher price can be harder to sell, Frequent inexpensive product, No commitment from end user, people can recommend to friends, easy to trial, Requires a lot of organization, planning ahead, ship often, How to establish pricing?, selling 3 versions of a product can be highly lucritive, users want the expensive one, but will settle for the medium, Manufacturers often make a few high priced items, knowing that consumers will default to the medium priced option, One Product, sell it 3 diff. ways, One time, 5 - 10 credits, 5 outsells 10, annual fee, Expect to change your pricing, experiment, Success?, how many employees do you have?, is this a measure of success?, less free time with more people, Try to subcontact as much as you can, your time is worth more than the things that you're doing, What am i doing that I can hand off?, Start a mailing list, tips, promotions, highlights, giveaway, Sales triple, Creative advertsing, different design for every blog post, hire an illustrator, use one product to sell the other, Avoid the expensive business card, $700 for 200?, I should just give people $5 every time I see them., Give away product, it costs you nothing and benefits can far outweigh the cost, Exercise!, engage your subconscious, walking away from work, Challenges?, difficult to make creative vs. business decisions., being a solo founder has worked for me, stay focused/try to avoid interruptions, schedule blocks of time, support, use flaky internet spots, avoid temptation
Questions for Geoffrey, How has your attitude towards pricing changed over time?, How do I charge for bulk licenses?, price/item * number of people, etc.., don't do any of that., Find some reasonable value/what's in your budget?, look at it from the customers' POV, Time Machine?, Don't be afraid to say no, rather than make a bad commitment., it's ok to walk away from 3 year deals, before the business has had a chance to grow.