Geoffrey Grosenbach - SchnitzelConf

by Dan Taylor

1. Who?

1.1. Geoffrey Grosenbach Seattle, WA

1.1.1. There are thousands of decisions to make

1.1.1.1. Craftsmanship and Trust

1.1.1.1.1. The wisdom of crowds

1.1.1.1.2. Trust is why people give you money

1.1.1.1.3. Trust is why people will bur new products from you

1.1.1.1.4. Don't release a product you're not proud of

1.1.1.2. Find Value where others don't see it

1.1.1.2.1. You can make money selling that?

1.1.1.2.2. Self Title: "Senior Visionary"

1.1.1.2.3. focus on small applications

1.1.1.3. What should you build?

1.1.1.3.1. Monthly service

1.1.1.3.2. Higher Priced one time product

1.1.1.3.3. Frequent inexpensive product

1.1.1.4. How to establish pricing?

1.1.1.4.1. selling 3 versions of a product can be highly lucritive

1.1.1.4.2. One Product, sell it 3 diff. ways

1.1.1.4.3. Expect to change your pricing

1.1.1.5. Success?

1.1.1.5.1. how many employees do you have?

1.1.1.5.2. Try to subcontact as much as you can

1.1.1.5.3. Start a mailing list

1.1.1.5.4. Creative advertsing

1.1.1.5.5. Give away product

1.1.1.5.6. Exercise!

1.1.1.6. Challenges?

1.1.1.6.1. difficult to make creative vs. business decisions.

1.1.1.6.2. stay focused/try to avoid interruptions

1.1.2. Questions for Geoffrey

1.1.2.1. How has your attitude towards pricing changed over time?

1.1.2.1.1. How do I charge for bulk licenses?

1.1.2.1.2. look at it from the customers' POV

1.1.2.2. Time Machine?

1.1.2.2.1. Don't be afraid to say no, rather than make a bad commitment.

2. Where?

2.1. Where will Schnitzelconf be held? In a nasty 1980s hotel ballroom? NO! In a sea of fusty faux red velour that's been crushed by 5 decades of butts in suits? No! Behind the lion, up the stairs… Yes, we're holding our conference in Vienna's incredible Museum of Natural History! It's the center of everything, and so easy to get to, with scenery that can't be beat. And, by the way, we'll have the museum to ourselves. We'll have snacks and lunch in this very (gorgeous) lobby, and the gorgeous staircases and scenery will be ours to look upon while we munch, chat, query, and connect. It's gonna rule!

3. When?

3.1. SchnitzelConf is a 1-day, full-contact conference in Vienna, Austria on September 7. The focus: creating products, launching businesses, and charging real money.

4. What?

4.1. You'll meet and learn from the founders of successful bootstrapped businesses—including Software as a Service, downloadable software, and digital goods. Hard-won knowledge will be shared. Fun will be had. Wine will be drunk. Inspiration will be sparked.

5. Legend

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