SchnitzelConf Panel 4

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SchnitzelConf Panel 4 by Mind Map: SchnitzelConf Panel 4

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2. Where?

2.1. Where will Schnitzelconf be held? In a nasty 1980s hotel ballroom? NO! In a sea of fusty faux red velour that's been crushed by 5 decades of butts in suits? No! Behind the lion, up the stairs… Yes, we're holding our conference in Vienna's incredible Museum of Natural History! It's the center of everything, and so easy to get to, with scenery that can't be beat. And, by the way, we'll have the museum to ourselves. We'll have snacks and lunch in this very (gorgeous) lobby, and the gorgeous staircases and scenery will be ours to look upon while we munch, chat, query, and connect. It's gonna rule!

3. What?

3.1. You'll meet and learn from the founders of successful bootstrapped businesses—including Software as a Service, downloadable software, and digital goods. Hard-won knowledge will be shared. Fun will be had. Wine will be drunk. Inspiration will be sparked.

4. When?

4.1. SchnitzelConf is a 1-day, full-contact conference in Vienna, Austria on September 7. The focus: creating products, launching businesses, and charging real money.

5. Panel Discussion 4

5.1. Michael Buffington San Francisco, CA

5.1.1. We help people...thus the subscription

5.1.2. We see a ton of edge case stuff we've had to go after features that customers want but have to balance it with industry standard compliance billing on the 15th and 31st Pricing: setting yourself up to easily grandfather subs. is good to focus on in the beginning

5.1.3. Drive Dan Pink

5.2. Tom Preston-Werner San Francisco, CA

5.2.1. Small dollar amount + big value subscription fits with a hosted service life without value becomes inconceivable what would you do if we shut down tomorrow?

5.2.2. When you're'll know about it. twitter create a status site on heroku address it, keep people calm people like and want to use your service so much, they complain when it's not available enterprise version - in house solution Drawbacks: Trying to serve a lot of people with just one subscription Changing your pricing is extremely hard Pricing = aim high(er) people love it when you lower your prices price is reflective of self perceived value upselling is harder than selling It's not necessarily about how much you want to charge, but rather, a wide market share by having low entry prices There's benefit in making a personal appeal

5.2.3. Founders at Work Jessica Livingston

5.3. Tobias Lütke Ottawa, ON

5.3.1. They pay us monthly, because if they don't we take our product away

5.3.2. They start a lot slower than you think conversely, revenue will grow exponentially do covert analysis look at how much money you make from people during a given time period Pancake of cohorts You must grandfather in current customers when raising prices designers who are in the process of negotiating with clients, etc.. new features that only new customers (higher paying) get include a 'crazy' plan

5.3.3. Influence Psychology of Persuasion Robert Cialdini

5.4. Amy's book recommendations

5.4.1. Rules for Revolutionaries Guy Kawasaki

5.5. Peldi's book recommendation

5.5.1. Growing a Business Paul Hawken

5.6. Questions

5.6.1. What value do you provide that justifies your subscription?

5.6.2. What are the special challenges and benefits of running a subscription model?

5.7. Garrett Dimon Dallas, TX

5.7.1. Teams that want to collaborate

5.7.2. In general, the big benefit = no invoicing downside: something that's hosted when the server goes down you're the one up in the middle of the night fixing things problems are amplified you'll never do a better job self hosting than a dedicated hosting provider up and accessible 24/7/365

5.7.3. Small Is The New Big Seth Godin

5.7.4. The Timeless Way of Building Christopher Alexander