Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

Christopher Kahler by Mind Map: Christopher Kahler
0.0 stars - 0 reviews range from 0 to 5

Christopher Kahler

Chistopher Kahler was born in the Philippines, lived in Australia, Bangladesh and the Middle East and is now based in Austria. After an engineering study in the US, he earned a degree in biomechanics at the University of Vienna and founded his frst company in Shanghai. Christopher is busy with build- ing his second company.

The Future of free, digital Information

The vast majority of free in- formation and services on the Web, everything from Google to Facebook is financed through advertising. This approach has not changed since the begin- ning of the mass media. His lecture deals with thoughts on this fundamental change in the way we think about freedom of information.

Colors of links

The bluer the link, the more likely you are to click on it

today's digital life is built around advertising

2.1% of the US GDP

300-3000 ads per day

average american view

The model

relatively unchanged since the dawn of mass media

Services are designed to be most efficient at generating ad revenue

An Ad is an inticement

witness, wallets, walking

Instead of serving an ad, what if be ask them something

replace "buy" with "Think"

1% of all ads were clicked, ad placed in standard ad area


Microtransaction donations, from a centralized wallet

microtransaction donation

Why are we paying for "free"?

Google ad for sunglasses $10

$9 to the merchant

$1 to Google

You've paid for your search query


Nodes are drag and drop, place them anywhere you like

Use the + and - icons to expand/collapse nodes

Hover over the circle with lines to read attached notes

Well done!  

The forward pointing arrow indicates a link associated with the node