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Cocktails on the Titanic by Mind Map: Cocktails on the Titanic
0.0 stars - reviews range from 0 to 5

Cocktails on the Titanic


What do you do when your market looks like it might be shrinking 10-20%?

Austerity agenda

Govt represents 50% or more of GI spend for many companies

CSR 25-40% cuts in unprotected depts

Important for people who work in these companies as well as their managers

Important for their customers too!

Perfect storm for GI coming

Austerity agenda

Collision of business models

Changing social attitudes

How will you respond?

PErfect STorm


Cross party drive for Open & Transparent Govt

Making Public Data Public, OS OpenData,

Encourage Scrutiny, accountability and innovation

Much of this has geographic context

Increased demand for tools and skills to analyse


Pressure on budgets unlike anything seen in last 2 decades

Status quo will be challenged

Increased willingness to consider lower cost solutions

Social Trends

Culture of Free, Internet has brought expectation of free, 90+% of 18-24 yr olds have illegal downloads

Spread into the work place - not illegal downloads but attitudes

Suggest OSS, Open Data and Free or Freeish API's all respond to these trends and combine to to challenge established GI business models

Disaster or Opportunity?


Expectation of free data and services

Free or freeish API's from G, M & OSM have responded to or created this demand

Created enormous usage & awareness of geo

Spawned new applications, new businesses & expectations of usability, performance & scalability

Business model does not depend on direct revenue from the service

Challenge to providers of data s/ware & svcs

This may not be "proper" GI as we know it but it more than does the job

Data & software combined as a service. No infrastructure

Storefinder example

Vendors response

Will they be stranded in the on premise segment?, Security, Interoperability with other on premise based systems, Inertia

Most vendors responding (albeit late) with cloud based offers, Can they match usability, scalability etc?, Can they differentiate sufficiently to sustain revenue models?

Open Data

Nov 2009, GB Making Public Data Public


OS Bombshell

Geonames quote

Emergence of volunteered GI as fit for many purposes

Responsive to user needs

Depth, breadth and flexibility of attribution

Not authoritative

Vendors response

Base data will not be enough to sustain a data business (except perhaps a centrally funded OS)

More specialism

Accuracy, currency



Not the Office of Strategic Services that preceded the CIA

OSS now recognised as viable and cost effective solution in many areas of IT

Feb 2009 UK Govt announces OSS friendly policies, Encourage open standards based procurements, Reuse of IT systems

Accenture say subscription & mtce costs can be reduced by 70-90% with OSS

UK implementation of INSPIRE will be OSS based

Developed by OS

Reused by others in PS

Major switch in thinking within govt geo procurement

Vendor Response

Potentially biggest threat to current business models, Attacks on premise stronghold, Challenges stable maintenenance revenues that underpin many geo businesses, Perhaps leaves desktop as the last stronghold

Switch to more of a services and project based business model, Support not maintenance

Move to cloud, SaaS model, charge for usage not license

What's going to happen

Increase in demand for Geoinformation, tools and applications

Some businesses will adapt and prosper

New businesses will evolve


Open Source

Services more than licenses

Flurry of innovation and creativity

Almost certainly some of todays players and leaders will sip Cocktails on the Titanic when they should be remodelling their business