If you have successfully followed the 4-step SalesBrain method, and have designed your message to impact the Reptilian Brain, your customer should be ready to buy. In summary, you will Diagnose the PAIN of your customer (self-centered), Differentiate your CLAIMS to show the unique relief you can offer (contrast), Demonstrate the GAIN of your solution (tangible), and Deliver your message to the Reptilian Brain using the 5 Message Blocks presented above. Now you must repeat your CLAIMS one last time (beginning and end stimulus) and ask two simple questions: “What do you think?” and “Where do we go from here?” . The SalesBrain method will train you on the hidden value of these questions and the most effective way to present them to your audience.

Neuro Marketing M.A.P. (Massive Action Plan)