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Research into iPod TV commercials by Mind Map: Research into iPod TV commercials
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Research into iPod TV commercials

Ipod Generation

2001 ipod

2002 ipod

2003 ipod

2004 ipod

2005 ipod

2006 ipod

2007ipod

2008 ipod

2009 ipod

History/background info

The Apple iPod is the best selling portable media player in history. As of January 2008, over 140 million iPods have been sold. Apple iTunes is used to transfer music and other programs onto iPods and millions of songs, movies, television shows and video games are bought by people through iTunes everyday. But when was the iPod invented

Apple iPod was invented in the year 2001, The iPod was marketed as a product that put 1000 songs in your pocket. While sales were quite slow in 2002 and 2003, the iPod increased in popularity rapidly during 2004, 2005 and 2006. Today, over 40% of the profits Apple makes come from iPod sales.

Co-founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996, and brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the wildly successful iPod music player: http://en.wikipedia.org/wiki/History_of_Apple_Inc.#The_iPod

Ipod

USP

Primary

Google doc questionaire

Secondary

Press report

youtube Video's

S.W.O.T

Strengths

Weakneses

Oppourtunity

Threat

http://marketingteacher.com/swot/apple-swot.html

Advert ideas

ipod transforming

have an ipod animation - in time with the music, moving round the place perhaps going to find the headphones or vice versa.

filming each stereotype with ipod:

filming a pull out - having footage playing then pulling out to reveal it being played on the ipod,

The 'Beatles on itunes' advert

IPOD VS CD PLAYER / CHEAP MP3 PLAYER.