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NyMaS Symposium Viral Marketing 20 October 2010 Marco de Boer (Artmiks / Hallo) by Mind Map: NyMaS Symposium Viral
Marketing 20 October
2010 Marco de Boer
(Artmiks / Hallo)
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NyMaS Symposium Viral Marketing 20 October 2010 Marco de Boer (Artmiks / Hallo)

bio

Creative Director Artmiks

Hallo Academie

dare to change, Make it different

marketing

59 seconds

how large is your network?

hit the populair guy

sociale media

people meeting online

sharing things

you have to do social media

internet

1.0: broadcast scene

sending

2.0: connection

connecting

3.0 semantic

tomorrow

computer provides answers

google: rose, answer: do you want a red rose?

twitter

5 mln messages a day

why?, connect, update status, looking for news, work related

if services is bad, please tweet about it

change

what is changing

only 14% trust ads

only 18 % tv ads are pos

69% interested in ad blocking

advertising is shifting

word of mouth

change broadcast to conversation

the conversation values your campaign

wassup (budweiser)

relevant

people share to benefit, recognized, get credits, honour

viral, word of mouth, effective, people trust friends

socialmedia

endless amount of platforms, fast, easy, relevant

social Media is the engine of viral marketing

see Wikipedia

almost no cost

cheap way to reach alot of people

the basics

1. give a reason to talk

example: chatroulette Piano guy

2. exploit common motivation and behavioural skils

recognize

amazing

surprise

humor

competition

example, jet blue: Ground rules, whopper Virgin, whopper Sacrifice

3. provide a system for effortless transfer to others

Example: Take me out by Atomic Tom (live on NYC subway)

4. use existing platforms

alot is already embedded

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