Commercial Systems - To Be Sales & Marketing

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Commercial Systems - To Be Sales & Marketing by Mind Map: Commercial Systems - To Be Sales & Marketing

1. Marketing Automation (HubSpot)

1.1. Web Forms

1.2. Landing Pages

1.3. Blog

1.4. Customer Information

1.5. Work flows

1.6. Lead Scoring

1.7. Campaigns

1.8. Social

1.9. Micro level analytics

1.10. Personas

1.11. Query Customer Lists

1.12. Email Automation

2. Leads to SFDC (Zapier)

2.1. (Zapier)

3. Project Management

3.1. Smartsheets

3.2. Google Drive

3.3. SFDC Campaigns

3.4. Creative Briefs (Word)

3.5. SFDC Cases

3.5.1. webmaster

3.5.2. image requests

3.5.3. literature requests

3.5.4. new product/business development

3.5.5. sales leads

3.5.6. public relations/editorial

3.5.7. general inquires from random places

3.6. JIRA

4. Approval Processes

4.1. Campaign Briefs (InMotion)

4.2. Data sheets (InMotion)

4.2.1. UAT/Beta Site

4.3. Design (InMotion)

4.4. Quoting (Oracle)

5. Reporting/Analytics

5.1. Data sheets (InMotion, Tableau)

5.2. Revenue (Tableau)

5.3. Web Reporting (Google Analytics, HubSpot, Piwik))

5.4. PPC, SEO (Double Click)

6. Customer Information Storage

6.1. HubSpot

6.1.1. EU

6.1.2. US

6.1.3. China

6.1.4. Japan

6.2. SFDC

6.2.1. US

6.3. Oracle

6.3.1. US

6.3.2. EU

6.4. Websites

6.4.1. cst-c site

6.4.1.1. Custom

6.4.2. cst-j site

6.4.2.1. MySql

6.4.3. Bioke site

6.4.3.1. TrackIt

6.4.4. cellsignal.com

6.4.4.1. ATG

6.5. Sales Team Laptops

6.6. BazaarVoice

7. Product Information

7.1. Product Attributes

7.1.1. PLM

7.1.2. PDP

7.1.3. PSP

7.1.4. Citations (CiteAb)

7.2. Data sheets (InDesign, InMotion, PDP,)

7.3. Images (PDP, Genesis)

7.4. Pricing

7.4.1. PDP to Oracle

7.4.2. Excel Grid

7.5. Customer Specific Pricing

7.5.1. Promotions (Oracle & ATG)

7.5.2. Price Lists (Oracle EBS)

7.5.3. Institution Discounts (EBS, ATG)

7.5.4. Dynamic Pricing (EBS, ATG)

7.6. GHS Labels (The Works)

7.7. SDS Sheets

7.8. Tracking web release (PLM,PDP, Google Sheet, Tableau, Fireside chat)

7.9. Web Content

7.9.1. cst-c (Custom)

7.9.2. cst-j (PHP Based)

7.9.3. cellsignal (ATG)

7.9.4. distributors (XML)

7.9.5. 3rd party - China

7.10. 3rd Party Listing Sites

7.10.1. Biocompare

7.10.2. SciQuest

7.10.3. Ariba

7.10.4. Genecards

7.10.5. Antibodypedia

7.10.6. Quartzy

8. Customer Relationship Management

8.1. Leads (HubSpot, SFDC)

8.2. Quoting (Oracle)

8.3. Opportunity Management (Oracle, SFDC)

8.4. Pipeline Forecasting (Google Worksheet)

8.5. Demo Management (SFDC soon)

8.6. Workflow

8.6.1. Emailing

8.6.2. Tasks

8.6.3. Calendaring

9. Marketing Assets

9.1. Images (PDP, Genesis, Extranet)

9.2. Content (Genesis, Google, Smartsheet, Word)

9.2.1. Press Releases (BusinessWire, PRWeb)

9.2.2. Blogs (HubSpot)

9.2.3. Social Posts (Twitter, FB, LI, WeChat)

9.3. Print Ads (Genesis, Smartsheet, Google Doc, Extrenet)

9.4. Scientific Posters (Media Server, Genesis)

9.5. Video (Wistia, Genesis)

9.6. Flyers, Brochures etc (Genesis, Smartsheet, Extranet)

9.7. Trade show Properties

10. Portfolio Management

10.1. Market Research

10.2. Voice of Customer

10.3. Target Scoring

10.4. KOL Collaboration

10.5. Target Advisory Committee

10.6. Scientific Advisory Board

10.7. Product Release

10.7.1. Data sheets

10.7.2. Pricing

10.7.3. Product Attributes (PSP, PLM, PDP)

11. Distributor Portal

11.1. Japan (home grown)

11.2. US (Smartsheet moving to Extranet)

11.3. Europe (Extranet)

11.3.1. Customer Training

12. CST Sales Training (Smartsheet, Google Drive, Laptops, Fireside Chats)

13. Internal Communications

13.1. Global Marketing News (Chatter)

13.2. The Pathway (Word Press)

13.3. Leiden Regular Emails

14. Other Websites

14.1. eco.cellsignal.com

14.2. the Pathway

14.3. Bioke

14.4. PSP

14.5. ADP

14.5.1. recruiting

14.6. Bluefin

14.7. CST Print (RAM)

15. Sales Management

15.1. Territory Modeling (Manual + Tableau)

15.2. ICP Calcs (Manual + TAbleau)

15.3. Territory Alignment (Oracle, SFDC & Tableau)