Commercial Systems - To Be Sales & Marketing

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Commercial Systems - To Be Sales & Marketing por Mind Map: Commercial Systems - To Be Sales & Marketing

1. CST Sales Training (Smartsheet, Google Drive, Laptops, Fireside Chats)

2. Customer Relationship Management

2.1. Leads (HubSpot, SFDC)

2.2. Quoting (Oracle)

2.3. Opportunity Management (Oracle, SFDC)

2.4. Pipeline Forecasting (Google Worksheet)

2.5. Demo Management (SFDC soon)

2.6. Workflow

2.6.1. Emailing

2.6.2. Tasks

2.6.3. Calendaring

3. Customer Information Storage

3.1. HubSpot

3.1.1. EU

3.1.2. US

3.1.3. China

3.1.4. Japan

3.2. SFDC

3.2.1. US

3.3. Oracle

3.3.1. US

3.3.2. EU

3.4. Websites

3.4.1. cst-c site

3.4.1.1. Custom

3.4.2. cst-j site

3.4.2.1. MySql

3.4.3. Bioke site

3.4.3.1. TrackIt

3.4.4. cellsignal.com

3.4.4.1. ATG

3.5. Sales Team Laptops

3.6. BazaarVoice

4. Internal Communications

4.1. Global Marketing News (Chatter)

4.2. The Pathway (Word Press)

4.3. Leiden Regular Emails

5. Leads to SFDC (Zapier)

5.1. (Zapier)

6. Portfolio Management

6.1. Market Research

6.2. Voice of Customer

6.3. Target Scoring

6.4. KOL Collaboration

6.5. Target Advisory Committee

6.6. Scientific Advisory Board

6.7. Product Release

6.7.1. Data sheets

6.7.2. Pricing

6.7.3. Product Attributes (PSP, PLM, PDP)

7. Project Management

7.1. Smartsheets

7.2. Google Drive

7.3. SFDC Campaigns

7.4. Creative Briefs (Word)

7.5. SFDC Cases

7.5.1. webmaster

7.5.2. image requests

7.5.3. literature requests

7.5.4. new product/business development

7.5.5. sales leads

7.5.6. public relations/editorial

7.5.7. general inquires from random places

7.6. JIRA

8. Product Information

8.1. Product Attributes

8.1.1. PLM

8.1.2. PDP

8.1.3. PSP

8.1.4. Citations (CiteAb)

8.2. Data sheets (InDesign, InMotion, PDP,)

8.3. Images (PDP, Genesis)

8.4. Pricing

8.4.1. PDP to Oracle

8.4.2. Excel Grid

8.5. Customer Specific Pricing

8.5.1. Promotions (Oracle & ATG)

8.5.2. Price Lists (Oracle EBS)

8.5.3. Institution Discounts (EBS, ATG)

8.5.4. Dynamic Pricing (EBS, ATG)

8.6. GHS Labels (The Works)

8.7. SDS Sheets

8.8. Tracking web release (PLM,PDP, Google Sheet, Tableau, Fireside chat)

8.9. Web Content

8.9.1. cst-c (Custom)

8.9.2. cst-j (PHP Based)

8.9.3. cellsignal (ATG)

8.9.4. distributors (XML)

8.9.5. 3rd party - China

8.10. 3rd Party Listing Sites

8.10.1. Biocompare

8.10.2. SciQuest

8.10.3. Ariba

8.10.4. Genecards

8.10.5. Antibodypedia

8.10.6. Quartzy

9. Reporting/Analytics

9.1. Data sheets (InMotion, Tableau)

9.2. Revenue (Tableau)

9.3. Web Reporting (Google Analytics, HubSpot, Piwik))

9.4. PPC, SEO (Double Click)

10. Approval Processes

10.1. Campaign Briefs (InMotion)

10.2. Data sheets (InMotion)

10.2.1. UAT/Beta Site

10.3. Design (InMotion)

10.4. Quoting (Oracle)

11. Sales Management

11.1. Territory Modeling (Manual + Tableau)

11.2. ICP Calcs (Manual + TAbleau)

11.3. Territory Alignment (Oracle, SFDC & Tableau)

12. Distributor Portal

12.1. Japan (home grown)

12.2. US (Smartsheet moving to Extranet)

12.3. Europe (Extranet)

12.3.1. Customer Training

13. Marketing Assets

13.1. Images (PDP, Genesis, Extranet)

13.2. Content (Genesis, Google, Smartsheet, Word)

13.2.1. Press Releases (BusinessWire, PRWeb)

13.2.2. Blogs (HubSpot)

13.2.3. Social Posts (Twitter, FB, LI, WeChat)

13.3. Print Ads (Genesis, Smartsheet, Google Doc, Extrenet)

13.4. Scientific Posters (Media Server, Genesis)

13.5. Video (Wistia, Genesis)

13.6. Flyers, Brochures etc (Genesis, Smartsheet, Extranet)

13.7. Trade show Properties

14. Other Websites

14.1. eco.cellsignal.com

14.2. the Pathway

14.3. Bioke

14.4. PSP

14.5. ADP

14.5.1. recruiting

14.6. Bluefin

14.7. CST Print (RAM)

15. Marketing Automation (HubSpot)

15.1. Web Forms

15.2. Landing Pages

15.3. Blog

15.4. Customer Information

15.5. Work flows

15.6. Lead Scoring

15.7. Campaigns

15.8. Social

15.9. Micro level analytics

15.10. Personas

15.11. Query Customer Lists

15.12. Email Automation