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Rocket clouds
Woothemes by Mind Map: Woothemes

1. Your reputation

2. The free spirit of wordpress

3. Business models

3.1. Services

3.1.1. Custom design

3.1.2. Custom devlopment

3.2. Products

3.2.1. Free themes / plugins as marketing

3.2.2. Free themes / plugins with paid addons

3.2.3. Free themes / plugins with Ads

3.2.4. Free download with paid support & updates

3.2.5. Paid download, support & updates

3.2.6. Integrated web app / 3rd party service ( VaultPress)

4. Selling themes

4.1. What differentiates yourself

4.2. Features & customizability

4.3. Avoiding code bloat

4.4. Scalability

5. Support

5.1. Your #1 ingrediënt to success

5.2. Automate as much as possible

5.3. Support policy & limitations

5.4. Forum / ticketing system vs email

5.5. Bug fixing, changelogs & theme updates