Woothemes

1. Selling themes

1.1. What differentiates yourself

1.2. Features & customizability

1.3. Avoiding code bloat

1.4. Scalability

2. Support

2.1. Your #1 ingrediënt to success

2.2. Automate as much as possible

2.3. Support policy & limitations

2.4. Forum / ticketing system vs email

2.5. Bug fixing, changelogs & theme updates

3. Your reputation

4. The free spirit of wordpress

5. Business models

5.1. Services

5.1.1. Custom design

5.1.2. Custom devlopment

5.2. Products

5.2.1. Free themes / plugins as marketing

5.2.2. Free themes / plugins with paid addons

5.2.3. Free themes / plugins with Ads

5.2.4. Free download with paid support & updates

5.2.5. Paid download, support & updates

5.2.6. Integrated web app / 3rd party service ( VaultPress)