1. Where is Membership in 2016?
1.1. Where are you now?
1.1.1. New starter
1.1.1.1. Goal
1.1.1.1.1. Lifestyle?
1.1.1.1.2. Additional Income?
1.1.1.2. Topic
1.1.1.2.1. Authority/Expert?
1.1.1.2.2. Passion/hobby
1.1.1.2.3. Existing Community?
1.1.1.2.4. Product
1.1.1.3. Research
1.1.1.3.1. Google Keywords
1.1.1.3.2. Amazon
1.1.1.3.3. Google Trends
1.1.2. Business Owner
1.1.2.1. Connect to Exisiting Database
1.1.2.2. Build Relationships with Clients
1.1.2.3. Look at Existing Products & Services
1.1.2.4. Website - collect data
1.1.2.5. Find ways to create recurring products
1.1.2.6. USP
1.1.2.6.1. Customer Service
1.1.2.6.2. Create Community
1.1.2.6.3. Long standing loyal clients
1.1.2.6.4. Sell more to your existing clients
1.1.3. Existing Membership Site
1.1.3.1. Do you know the figures?
1.1.3.1.1. How many members?
1.1.3.1.2. Acquisition
1.1.3.1.3. Cost per acquisition
1.1.3.1.4. Retention
1.1.3.1.5. Lifetime Value
1.1.3.1.6. Churn
1.1.3.2. What's going wrong?
1.1.3.2.1. Acquisition
1.1.3.2.2. Retention
1.2. Monetisation/Business Models
1.2.1. Subscription based product or service
1.2.1.1. Example
1.2.1.1.1. http://www.themagazineshop.com/
1.2.1.1.2. www.graze.com
1.2.2. One off purchase of product or service eg. online course
1.2.2.1. Example
1.2.2.1.1. https://www.udemy.com/easy-yoga-for-home-by-drzsu/
1.2.3. Advertising
1.2.3.1. Example
1.2.3.1.1. https://www.facebook.com/business/products/ads
1.2.4. Partnerships
1.2.4.1. Example
1.2.5. Product Development from Data
1.3. Is Community Necessary?
1.3.1. Overall Vision, Purpose
1.3.2. Examples of Community Membership Sites
1.3.2.1. Facebook
1.3.2.2. Linked In
1.3.3. Examples of Membership Sites not based around community
1.3.3.1. www.simply-docs.co.uk
2. Future Management & Development
2.1. Innovation
2.1.1. Engage with the community
2.2. Data
2.2.1. Track & Respond
2.3. Retention
2.3.1. Monitor
2.3.1.1. Churn
2.3.1.1.1. Active
2.3.1.1.2. Passive
2.3.2. Tactics
2.3.2.1. Surprise
2.3.2.2. Gamification
2.3.2.3. Advancement
2.3.2.4. Emotional connection
2.4. Scale
2.4.1. Membership Levels
2.4.2. Product development
3. The Content / Value
3.1. Online
3.1.1. Digital Products eg. ezine, newsletter, reports, recommended resources
3.1.2. Online training courses
3.1.3. Live event recordings
3.1.4. Priority alerts
3.1.5. Webinars
3.1.6. Podcasts
3.1.7. Forums/FB Secret Groups
3.1.8. Swipe files
3.2. Offline
3.2.1. Physical Product
3.2.2. Events
3.2.3. Face to face coaching
3.2.4. Consulting
3.2.4.1. https://calendly.com/
3.2.5. Training Events
3.2.6. Physical Newsletter
3.3. Examples
4. The Strategy
4.1. Why?
4.2. Your proposition/product
4.2.1. Ongoing value = Retention
4.2.2. Your Community
4.2.3. Membership Levels
4.2.3.1. Simple & progress
4.2.3.1.1. The Dollar Shave Club
4.2.3.1.2. 2nd product
4.2.4. Pricing
4.3. Platform/Software choices
4.3.1. Cloud based?
4.3.2. Self-hosted?
4.4. Online Marketing
4.4.1. Content Strategy
4.4.2. Traffic Sources
4.4.2.1. Paid
4.4.2.1.1. Google Adwords
4.4.2.1.2. Facebook Ads
4.4.2.2. Free
4.4.2.2.1. Social Media
4.4.2.2.2. SEO
4.4.2.2.3. Email marketing to your list
4.4.2.3. Partnerships
4.4.2.3.1. Joint Ventures
4.4.2.3.2. Affiliates
4.4.3. Acquisition
4.4.3.1. Social Media
4.4.3.1.1. Quizzes
4.4.3.1.2. Adverts
4.4.3.2. Free gifts
4.4.3.2.1. www.graze.com
4.4.3.2.2. Birchbox
4.4.3.3. Free Trials
4.4.3.3.1. www.readingeggs.co.uk
4.4.3.4. Joint Ventures
4.4.3.5. Mobile Optimised, Preview & Special Offer
4.4.4. Conversion
4.4.4.1. Onboarding
4.5. Offline Marketing
5. The Technology
5.1. Testing
5.1.1. Flycatcher
5.1.1.1. Unbounce
5.1.1.2. KickOff Labs
5.1.1.3. Quickmvp
5.1.1.4. Instapage
5.1.2. Testing Guidelines
5.1.2.1. Search Volume
5.1.2.2. Ad Conversion Rate
5.1.2.3. Page Conversion Rate
5.1.2.4. Product Price Point
5.1.2.5. Advert/Landing Page Cost
5.2. Membership Platforms
5.2.1. Control v Ease of Access
5.2.1.1. Cloud based
5.2.1.1.1. Advantages
5.2.1.1.2. Disadvantages
5.2.1.1.3. Recommendations
5.2.1.2. Self- hosted
5.2.1.2.1. Advantages
5.2.1.2.2. Disadvantages
5.2.1.2.3. Common features of Membership Plugins - what do you need above the basic functions?
5.2.1.2.4. Self hosted on Wordpress Recommendations
5.3. Supporting Software
5.3.1. Autoresponders
5.3.1.1. www.aweber.com
5.3.1.2. www.mailchimp.com
5.3.2. Landing Page Builders
5.3.2.1. www.leadpages.net
5.3.2.2. www.instapages.com
5.3.2.3. http://www.1shoppingcart.com/
5.3.3. Choice of Payment Processor
5.3.3.1. https://stripe.com/gb
5.3.3.2. https://www.paypal.com/gb/webapps/mpp/merchant
5.3.3.3. http://www.worldpay.com/uk
6. The Agenda
6.1. Introduction
6.1.1. Who are you?
6.1.2. What I can't teach you
6.1.2.1. Where are you heading?
6.1.2.1.1. How much time do you have?
6.1.2.1.2. What is your budget?
6.1.2.1.3. Lifestyle or additional income?
6.1.2.1.4. New business or add on to existing?
6.1.2.1.5. What do you need to achieve from today & going forward?
6.1.2.1.6. Exercise
6.1.2.2. Business as usual, offline/online
6.1.2.3. Passion
6.1.2.4. Commitment
6.1.3. Please ask [email protected] www.fb.com/claireperrylouise