Conversion Optimization: The Art and Science of Converting Prospects to Customers

1. Designing your website for the different buying stages

2. Gaining visitors’ trust and confidence

3. Understanding your website visitors through personas

3.1. Persona: Getting to know your customers

4. A Conversion Framework

4.1. customers are the focal point of any successful marketing effort

5. why are website operators content with low conversion rates

6. Understanding the numbers behind your website

6.1. Important step to conquer conversion problem.

7. Design

7.1. Test your design

8. Things to test on your websites

9. by Khalid Saleh and Ayat Shukairy

10. Incentives

11. Engagements

12. deal with customer fears, uncertainties, and doubts