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Conversion Optimization: The Art and Science of Converting Prospects to Customers by Mind Map: Conversion
Optimization:
The Art and
Science of
Converting
Prospects to
Customers
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Conversion Optimization: The Art and Science of Converting Prospects to Customers

Designing your website for the different buying stages

Gaining visitors’ trust and confidence

Understanding your website visitors through personas

Persona: Getting to know your customers

A Conversion Framework

customers are the focal point of any successful marketing effort

why are website operators content with low conversion rates

Understanding the numbers behind your website

Important step to conquer conversion problem.

Design

Test your design

Things to test on your websites

by Khalid Saleh and Ayat Shukairy

Incentives

Engagements

deal with customer fears, uncertainties, and doubts