"The Appconomy" - Mobile Enterprise Taxonomy

1. Industries

1.1. Consumer Packed Goods

1.2. Financial Services

1.3. Fast Food

1.4. Healthcare

1.5. Hospitality

1.6. Pharma

1.7. Retail

1.8. Business Services

1.9. Gov and public sector

1.10. Politics

1.11. Non-profit and NGO

1.12. Software and technology

2. Capabilities

2.1. Strategy

2.1.1. Value proposition

2.1.1.1. Revenue

2.1.1.2. OpEx

2.1.1.3. Market share and/or new markets

2.1.2. Business problem

2.1.2.1. Productivity

2.1.2.2. Customer experience

2.2. Design

2.2.1. Game mechanics

2.2.1.1. Rewards

2.2.1.2. Points

2.2.1.3. Levels

2.2.1.4. Competition

2.2.2. Location

2.2.3. Groups

2.2.4. Social

2.3. Architecture

2.3.1. Security

2.3.2. Provisioning

2.3.2.1. Public app store

2.3.2.1.1. iTunes

2.3.2.1.2. GetJar

2.3.2.1.3. Android Marketplace

2.3.2.1.4. App World

2.3.2.2. Private app store

2.3.2.2.1. Corporate

2.3.2.2.2. Enterprise Appconomy Store (EAS)

2.3.3. Deployment

2.3.4. Distribution

2.3.5. Connectors

2.3.5.1. CRM

2.3.5.2. ERP

2.3.6. Commerce

2.3.7. Database

2.3.8. Storage

2.4. Production

2.4.1. Platforms

2.4.1.1. Device

2.4.1.1.1. Smartphone

2.4.1.1.2. Tablet

2.4.1.1.3. Hybrid

2.4.1.1.4. Netbook / laptop

2.4.1.2. OS

2.4.1.2.1. iOS

2.4.1.2.2. Android

2.4.2. Services and APIs

2.4.3. Tools

2.4.3.1. Native

2.4.3.2. Cross-platform

2.4.3.3. Mobile web

2.4.4. Languages

2.4.4.1. HTML 5

2.4.4.2. Java

3. Companies

4. Scenes

4.1. International

4.1.1. Events

4.1.1.1. Mobile World Congress

4.1.1.2. MobileApp2011

4.1.2. Organizations

4.1.3. Companies

4.1.4. People

4.1.5. Media

4.2. USA

4.2.1. East

4.2.1.1. Boston

4.2.1.2. New York

4.2.1.3. Philadelphia

4.2.1.4. Washington DC

4.2.2. Atlanta

4.2.3. South

4.2.3.1. Texas

4.2.3.1.1. Austin

4.2.3.1.2. Houston

4.2.3.1.3. DFW

4.2.4. West

4.2.4.1. California

4.2.4.1.1. Northern (Silicon Valley)

4.2.4.1.2. Southern

4.2.4.2. Seattle

4.2.4.3. Portland

4.2.5. Unaffiliated

4.2.5.1. Organizations

4.2.5.1.1. CTIA

4.2.5.2. Media

4.2.5.2.1. FierceWireless

4.2.5.2.2. FierceMobileContent

4.2.5.3. Events

4.2.5.3.1. Gartner Mobile & Wireless

4.2.5.4. People

4.2.5.4.1. Bob Tedeschi, NY Times Gadgetwise

4.2.5.4.2. David Gallagher, NY Times BITS

5. Functions

5.1. Marketing

5.2. Sales

5.3. Manufacturing

5.4. Supply chain

5.5. Distribution

5.6. HR and development

5.6.1. Training

5.7. Finance and accounting

6. Lexicon

6.1. App Economy

6.2. AppCommerce

6.3. Appify

6.4. App

6.5. Company-specific

6.5.1. Appconomy

6.5.1.1. Appconomist

6.5.1.2. AppFactory

6.5.1.2.1. Script

6.5.1.2.2. Design

6.5.1.2.3. Pilot

6.5.1.2.4. Produce

6.5.1.3. RoadmAPP

6.6. Gamification

7. Use Cases

7.1. Corporate app store deployment

7.1.1. Genetech, NAME

7.1.2. Google,NAME

7.1.3. Abbott Labs, NAME