Network Economics
by Bryan Castro
1. Economies of Scale
1.1. Supply Side
1.2. Demand Side
2. Network Externalities
2.1. Positive
2.2. Negative
3. Collective Switching Costs
3.1. User Switching Costs
3.2. Supplier Switching Costs
4. Network Strategies
4.1. Performance Play
4.2. Controlled Migration
5. Positive Feedback
5.1. Virtuous Cycle
5.2. Vicious Cycle
6. Negative Feedback
6.1. Oligopolies
6.2. Equilibrium
7. Introduction of new products/technologies
7.1. Performance
7.2. Compatibility