Marketing and Ad Tech Ecosystem

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Marketing and Ad Tech Ecosystem by Mind Map: Marketing and Ad Tech Ecosystem

1. Trading Desks

1.1. The Trade Desk

2. Agencies

2.1. Omnicom Group

2.2. WPP

2.3. Publicis

2.4. Razorfish

2.5. Interpublic

2.6. Havas

2.7. Aegis

2.8. MDC-Partners

2.9. AKQA

2.10. iCrossing

2.11. Innovation Interactive

2.12. Dentsu

2.13. Hakuhodo

2.14. AT&T Interactive

2.15. WebVisible

2.16. ReachLocal

2.17. Yodle

3. Ad Servers

3.1. Doubleclick

3.2. Eyeblaster

3.3. Atlas

3.4. Pointroll

3.5. Openx

3.6. Zedo

3.7. Adtech

4. Agency Trading Desks

4.1. Omnicon Trading Desk

4.2. Media Innovation Group

4.3. Vivaki

4.4. Atom

4.5. Cadreon

4.6. Adnetik

4.7. Varick Media Management

5. Creative Optimization

5.1. Teracent

5.2. Snapads

5.3. Struq

5.4. Choicestream

5.5. Dotomi

5.6. Adready

5.7. Tumri

5.8. ADISN

5.9. Adroit Interactive

5.10. Dapper

5.11. The Filter

5.12. xGraph

6. Analytics

6.1. Web Analytics

6.1.1. Flurry

6.1.2. Unica

6.1.3. Google Analytics

6.1.4. WebTrends

6.1.5. Coremetrics

6.1.6. Omniture

6.1.7. Alterian

6.1.8. SmartFocus

6.1.9. Arkayne

6.2. Video/IPTV Analytics

6.2.1. Kantar Video

6.3. Audio Analytics

6.3.1. Aurix

6.3.2. AndoMedia

6.4. Social Media Analytics

6.4.1. Radian6

6.4.2. Sysomos

6.4.3. Crimson Hexagon

6.4.4. Market Sentinel

6.4.5. SAS Institute

6.4.6. Alterian

6.4.7. SmartFocus

6.4.8. Attensify

6.4.9. Cymfony

6.4.10. Collective Intellect

6.4.11. Converseon

6.4.12. Dow Jones

6.4.13. Evolve24

6.4.14. Nielsen

6.4.15. Visible Technologies

6.4.16. SocialMention

6.4.17. ScoutLabs

6.4.18. ViralHeat

6.4.19. Sentiment Metrics

6.4.20. Overtone

6.4.21. Jive Software/Filtrbox

6.4.22. Trackur

6.4.23. PeopleBrowser

6.4.24. BuzzStream

6.5. Mobile Analytics

6.5.1. Sense Networks

6.5.2. Motally

6.5.3. FortiusOne

6.6. Email Analytics

6.6.1. Alterian

6.6.2. SmartFocus

6.7. Customer Data Analytics

6.7.1. Pitney Bowes/Portrait Software

6.7.2. Unica

6.7.3. SmartFocus

6.7.4. Alterian

6.7.5. SAS Institute

6.7.6. IBM SPSS

6.7.7. Teradata

6.8. Digital Out Of Home

6.8.1. rVue

6.8.2. TruMedia

6.9. Loyalty and Shopper Marketing

6.9.1. dunnhumby

6.9.2. SynphonyIRI

7. DSPs

7.1. Mediamath

7.2. Invitemedia

7.3. X+1

7.4. Turn

7.5. Dataxu

7.6. Appnexus

7.7. Efficient Frontier

7.8. Triggit

7.9. Adbuyer.Com

7.10. Xa.Net

7.11. Lucid Media

7.12. Cross Commerce Media

7.13. Brandscreen

7.14. AdStruc

7.15. AdBuyer

8. Data Optimization

8.1. House of Kaizen

8.2. Aggregate Knowledge

8.3. Datran Media

8.4. Quantcast

8.5. Jovian Data

8.6. Adchemy

8.7. Permuto

8.8. Redaril

8.9. Brilig

8.10. Bizo

9. Verification/Attribution

9.1. Doubleverify

9.2. Anchor Intelligence

9.3. Ad-Juster

9.4. Convertro

9.5. Tagman

9.6. Click Forensics

9.7. Adsafe

9.8. Mpire

9.9. Vizu

9.10. Adometry

9.11. ClearSaleing

10. Data Management Platforms

10.1. Bluekai

10.2. Almondnet

10.3. Magnetic

10.4. Demdex

10.5. Rapleaf

10.6. Exelate

10.7. Acerno

10.8. Track Simple

11. Ad Exchanges

11.1. Doubleclick

11.2. Rightmedia

11.3. adECN

11.4. Ad Desk

11.5. ContextWeb

11.6. Adbrite

11.7. Adap.tv

11.8. Openx

11.9. AdJug

11.10. AdScale

12. Data Suppliers

12.1. Experian

12.2. Acxiom

12.3. Datalogix

12.4. Targusinfo

12.5. Infogroup

12.6. eBay

12.7. Expedia

12.8. SymphonyIRI Group

13. Publisher Tools

13.1. Fat Tail

13.2. Peer39

13.3. Lijit

13.4. Yieldex

13.5. Yieldbuild

13.6. Yieldbot

13.7. Demand Media

13.8. Associated Content

14. Yield Optimization

14.1. Rubicon Project

14.2. Pubmatic

14.3. AdMeld

15. Sharing Data/Social Tools

15.1. Facebook

15.2. Sharethis

15.3. Clearspring

15.4. Gigya

15.5. Twitter

15.6. MySpace

15.7. LinkedIn

15.8. StickyBits

15.9. FourSquare

15.10. Passenger

15.11. Ning

16. Enterprise Marketing Tools

16.1. Aprimo

16.2. Marketing Pilot Software

16.3. Unica

16.3.1. google.com > #q=unica

16.3.2. bing.com > Social > Search ? ...

16.3.3. unica.com

16.3.4. google.com > #q=unica&tbs=mbl:1

16.3.5. news.google.com > News > Search ? ...

16.3.6. news.search.yahoo.com > Search ? ...

16.3.7. oneriot.com > Search ? ...

16.4. SAS Institute

16.5. SAP

16.6. Oracle-Siebel

16.7. AssetLink

16.8. Direxxis

16.9. Adnovate

16.10. Capital ID

16.11. Saepio Technologies

16.12. Kodak

16.13. Brandmaker

16.14. VYRE

16.15. Elateral

16.16. BrandWizard

16.17. Orbis Global

16.18. SproutLoud

16.19. Pitney Bowes/Portrait Software

16.20. SmartFocus

16.21. Alterian

16.22. IBM SPSS

16.23. Infor Epiphany

16.24. Teradata

17. Tablet Tools

17.1. WoordWing Software

18. Online Gaming Tools

19. Trade Associations

19.1. Interactive Advertising Bureau

19.2. Direct Marketing Association

19.3. Mobile Marketing Association

19.4. Online Publishers Association

19.5. Advertising Research Foundation

19.6. Association of National Advertisers

19.7. American Association of Advertising Agencies

20. Deal Makers

20.1. Venture Capitalists

20.1.1. Rho Capital Partners

20.1.2. DFJ Gotham

20.1.3. First Round Capital

20.1.4. Spark Capital

20.1.5. The Foundary

20.2. Private Equity

20.3. Angels

20.4. Investment Banks

20.4.1. Desilva and Phllips

20.5. Advisors

21. Online Audio

21.1. AndoMedia

21.2. Arbitron

21.3. Pandora

21.4. BlogTalkRadio

21.5. Rdio

21.6. Slacker

21.7. Apple iTunes

21.8. TargetSpot

21.9. Spotify

22. CRM

22.1. Oracle

22.2. SugarCRM

22.3. Salesforce.com

22.4. PivotalCRM

22.5. SAP

22.6. Aplicor

22.7. NetSuite

22.8. Infor Epiphany

22.9. SageCRM

22.10. Chordiant Software

22.11. Pegasystems

22.12. Sword Ciboodle

22.13. Maximiser

22.14. Front Range Solutions

22.15. Sage Saleslogix

22.16. RightNow Technologies

22.17. Microsoft CRM Dynamics

23. SocialCRM

23.1. Oracle

23.2. RightNow Technologies

23.3. Salesforce.com

23.4. PivotalCRM

23.5. SugarCRM

23.6. Lithium Technolgies

23.7. Jive Software

23.8. Radian6

23.9. Overtone

23.10. GetSatisfaction.com

23.11. Globalpark

23.12. Leverage Software

23.13. LiveWorld

23.14. DemandMedia

23.15. Vovici

23.16. Inside View

23.17. BazaarVoice

23.18. Nielsen BuzzMetrics

23.19. Visible Technologies

23.20. ThomsonReuters- Hubbard One

23.21. Mzinga

23.22. Kickapps

24. Lead Generation Tools

24.1. doublePositive

24.2. Firebrand

24.3. All Web Leads

24.4. Integrate

24.5. Acxiom

24.6. 1800 Pay Per Call

24.7. 360 Partners

24.8. AdBuyer

24.9. AdKnowledge

24.10. AdoTube

24.11. AdReady

24.12. affiliate

24.13. Ampbush Media

24.14. Alloy Education

24.15. ArcaMax Publishing

24.16. Blue Phoenix Media

24.17. boberdoo.com

24.18. Brafton

24.19. Broadlook Technologies

24.20. CallsDirect

24.21. Clash-Media

24.22. The CollegeBound Network

24.23. CPM Advisors

24.24. CUnet

24.25. Datamark

24.26. The DelFin Project

24.27. Direct Agents Interactive Advertising

24.28. DirectCPV

24.29. DirectTrack, Inc.

24.30. DMi Partners

24.31. DoublePositive Marketing Group

24.32. Dozier Internet Law

24.33. eBureau

24.34. Education Dynamics

24.35. eGrabber

24.36. Electronic Retailing Association

24.37. enCircle Media

24.38. Enversa Companies

24.39. EyeView

24.40. Facebook

24.41. Gragg Advertising

24.42. HitPath

24.43. HurcuLeads.com

24.44. Indigo Interactive

24.45. Innovate Media

24.46. InsuranceLeads.com

24.47. InsureMe

24.48. Intermark Media

24.49. IronTraffic

24.50. Jigsaw

24.51. LashBack

24.52. Lead Media Partners

24.53. LeadFlash

24.54. LeadLog, LLC

24.55. Leadmesh

24.56. LeadPile

24.57. LeadPoint

24.58. LeadQual

24.59. Leads360

24.60. LeadVerifier

24.61. LendingSpace

24.62. LG Technologies

24.63. LinkShare

24.64. LinkTrust

24.65. ListMarketer

24.66. MaxBounty

24.67. Media Venture Partners

24.68. mediaspike

24.69. MediaWhiz

24.70. Moss Affiliate Marketing

24.71. North Bridge Growth Equity

24.72. OpenJar Concepts

24.73. PlattForm Advertising

24.74. Potrero Media

24.75. Prizm Media

24.76. Prospectiv

24.77. Quadrant Information Services

24.78. RateSpecial

24.79. Ratespring

24.80. Reply.com

24.81. Rex Direct Net

24.82. Snackable Media

24.83. SnagAJob.com

24.84. Sparkroom

24.85. Specialists Marketing Services

24.86. Speed2Lead

24.87. Submit Express

24.88. TARGUSinfo

24.89. TellUs Leads, Inc.

24.90. TheUseful

24.91. Trafficvance

24.92. TriAd Media Solutions

24.93. Tree.com

24.94. TTC Marketing Solutions

24.95. Twilio, Inc.

24.96. U.S. News University Connection

24.97. VHMnetwork

24.98. Viverrae, LLC

24.99. Ward Media

25. Digital Out Of Home

25.1. rVue

25.2. AdStruc

25.3. TruMedia

25.4. BrightSign

26. Augmented Reality Tools

26.1. Intig

26.2. Metaio

26.3. Mobilizy

26.4. Neogence Enterprises

26.5. Ogmento

26.6. SPRX Mobile

26.7. Tonchidot

26.8. Total Immersion

26.9. ARToolworks

26.10. Imagination

26.11. Zugara

26.12. YDreams

27. Mobile Tools

27.1. FourSquare

27.2. StickyBits

27.3. Hypertag

27.4. Gowalia

27.5. Brightkite

27.6. SoGeo

28. Online Video Tools

28.1. Philo

28.2. Twistage

28.3. Fliqz

28.4. Ooyala

28.5. CastFire

28.6. Video Streaming/Content Distribution Networks

28.6.1. Akamai

28.6.2. Level3

28.6.3. Internap

28.6.4. AnyStream

28.6.5. Limelight Networks

28.6.6. Itiva Digital Media

28.7. Media Publishing/Intermediaries

28.7.1. the Platform

28.7.2. Tremor Media

28.7.3. Kit Digital

28.7.4. ScanSout

28.7.5. Extend Media

28.7.6. VideoEgg

28.7.7. Ning

28.8. Other Online Video Services

28.8.1. SpotRunner

28.8.2. The News Market

28.8.3. Velocix

28.8.4. WebMetrics

28.8.5. clipsync

28.8.6. shadowtv

28.8.7. WorldMedia Interactive

28.8.8. Diversion Media

28.9. P2P/IPTV/Interactive TV

28.9.1. Zap On Demand

28.9.2. Ensequence

28.9.3. Joost

28.9.4. Babelgum

28.9.5. Kontiki

28.9.6. Zattoo

28.9.7. Neotion

28.9.8. Canoe Ventures

28.9.9. Active Video Networks

28.9.10. Apple

28.9.11. Google TV

28.9.12. Intel

28.9.13. Sony Internet TV

28.9.14. Akamai

28.9.15. Invidi Technologies

28.9.16. Boxee

28.9.17. Roku

28.9.18. Accedo Broadband

28.10. Video eCommerce

28.10.1. Wal-Mart Vudu

28.10.2. Moviebeam

28.10.3. Apple

28.10.4. Real Networks

28.10.5. Netflix

28.10.6. Amazon Video On Demand

28.10.7. CinemaNow

28.10.8. Vuze

28.11. Mobile/Place Shifting

28.11.1. Sling Media

28.11.2. Veeker

28.11.3. Orb Networks

28.12. Video Blogging

28.12.1. LG15

28.12.2. RocketBoom

28.13. Video Creation/Editing

28.13.1. Magnify.net

28.13.2. Adobe

28.13.3. Atom

28.13.4. Viddler

28.13.5. VMIX

28.13.6. Massify

28.13.7. Lycos

28.13.8. blip.tv

28.13.9. Avid

28.13.10. Veotag

28.13.11. WebFreeTV

28.13.12. Kaltura

28.14. Video Search

28.14.1. Blinkx

28.14.2. Google

28.14.3. Yahoo

28.14.4. AOL

28.14.5. tveyes

28.14.6. Pixsy

28.14.7. Mamma

28.14.8. ClipBlast

28.14.9. CastTV

28.15. Video Portals/Sharing

28.15.1. Vimeo

28.15.2. YouTube

28.15.3. Brightcove

28.15.4. Justin.tv

28.15.5. MTV

28.15.6. CBS

28.15.7. ABC

28.15.8. TV.com

28.15.9. Broadband Sports

28.15.10. Metacafe

28.15.11. Revver

28.15.12. Break.com

28.15.13. MySpace

28.15.14. DailyMotion

28.15.15. Facebook

28.15.16. PhotoBucket

28.15.17. Disney

28.15.18. vSocial

28.15.19. Crackle

28.15.20. VidiLife

28.15.21. Kewego

28.15.22. Hulu

28.15.23. Current TV

28.15.24. VideoJug

28.15.25. Heavy

28.15.26. Funny Or Die

28.15.27. VideoSift

28.15.28. LiberatedFilms

28.15.29. Vmix

28.15.30. JibJab

28.15.31. SpikeTV

28.15.32. Youku

28.16. Rich Media Advertising/Video Ad Networks

28.16.1. Sprout

28.16.2. Tremor Media

28.16.3. BBE

28.16.4. Videoegg

28.16.5. Brightroll

28.16.6. Yume

28.16.7. Eyewonder

28.16.8. Adconion

28.16.9. Vibrant Media

28.16.10. Scanscout

28.16.11. Freewheel

28.16.12. KlipMart

28.16.13. adap-tv

28.16.14. PointRoll

28.16.15. MediaMind

28.16.16. Google

28.16.17. HIRO Media

29. Social Advertising

29.1. Ripple6

29.2. BuzzLogic

30. Discovery/Recommendation/Personaliztion Tools

30.1. The Filter

30.2. mSpoke

30.3. Aggregate Knowledge

30.4. BandsinTown

30.5. MediaUnbound

30.6. Hunch

30.7. Chomp

30.8. Jinni

30.9. The Echo Nest

30.10. Spotify

30.11. RichRelevance

30.12. ATG

31. Semantic Advertising

31.1. Textwise

31.2. Relevad

31.3. Peer39

31.4. KnowNow

32. Media Planning Dashboards

32.1. Cross Commerce Media

32.2. LogicLab

32.3. ThinkVine

32.4. Covario

33. News Sources

33.1. adexchanger.com

33.2. Exchangewire

33.3. Admonsters

33.4. Ad Operations Online

33.5. ClickZ

33.6. Imedia Connection

33.7. Traget Marketing Online

34. Ad Management Platforms/Infrastructure

34.1. Traffiq

34.2. Mediabank

34.3. Donovan Data Systems

34.4. Operative

34.5. Harris Corp

35. Reports

35.1. Getting Real: Ad Exchanges, RTB, and the Future of Online Advertising

36. Ad Networks

36.1. Ad Networks- Horizontal

36.1.1. Yahoo!

36.1.2. AOL Advertising

36.1.3. Google

36.1.4. Microsoft Media Network

36.1.5. Tribalfusion

36.1.6. 24-7 Real Media

36.1.7. Audience Network

36.1.8. Valueclick

36.1.9. Undertone

36.1.10. Burstmedia

36.1.11. CPX Interactive

36.1.12. Casale Media

36.1.13. Interclick

36.1.14. Traffic Marketplace

36.1.15. AdDynamix

36.1.16. Adtegrity

36.1.17. ShortTail Media

36.1.18. Brand.Net

36.2. Ad Networks- Video/Rich Media

36.2.1. Sprout

36.2.2. Tremor Media

36.2.3. BBE

36.2.4. Videoegg

36.2.5. Brightroll

36.2.6. Yume

36.2.7. Eyewonder

36.2.8. Adconion

36.2.9. Vibrant Media

36.2.10. Scanscout

36.3. Ad Networks- Vertical

36.3.1. Travel Ad Network

36.3.2. Net Shelter

36.3.3. Gorilla Nation

36.3.4. Sportgenic

36.3.5. Jumpstart Automotive Group

36.3.6. Idgtechnetwork

36.3.7. Glam

36.3.8. Intergi Entertainment

36.3.9. Federated Media

36.3.10. Media6Degrees

36.4. Ad Networks- Targeted

36.4.1. Specific Media

36.4.2. 33Across

36.4.3. Collective Media

36.4.4. Lucid Media

36.4.5. Turn

36.4.6. Lotame

36.4.7. Audience Science

36.4.8. Pulse360

36.4.9. media6degrees

36.5. Ad Networks- Performance

36.5.1. Epic Advertising

36.5.2. Rocketfuel

36.5.3. Tsavo

36.5.4. Adteractive

36.5.5. Adconion

36.5.6. Adknowledge

36.5.7. Commission Junction

36.5.8. Marchex

36.5.9. Datran Media

36.5.10. Tatto Media

36.5.11. Vantage Media

36.5.12. Hydra

36.5.13. Theuseful

36.5.14. Neverblue

36.5.15. Linkshare

36.6. Ad Networks- Mobile

36.6.1. AdMob

36.6.2. Quattro Wireless

36.6.3. Millennial Media

36.6.4. Jumptap

36.6.5. Greystripe

36.6.6. Mojiva

36.6.7. Amobee

36.6.8. Inmobi

36.6.9. Crisp Wireless

36.6.10. Transpera