1. Relationship Building
2. Effective
2.1. Sales
2.2. Converts
3. Buyer Persona
3.1. Information about them
3.2. Demographics
3.3. Interests
3.4. How much Money they make/invested
3.5. Visitors
3.6. Where the hang out
4. Tools
4.1. WP Robot
4.2. Outsource Content
4.3. BuzzSumo
4.4. answerthepublic
4.5. Google Alerts
4.6. Online Business Engine
5. Curation
5.1. Best of the Best
5.2. Giving credit back to the original source
5.3. Use existing content
5.4. How to Create a curated Post
6. Headlines
6.1. OPEN YOUR CONTENT
6.2. Email Subject Line
6.3. Blog Post Title
6.4. Video headline
6.5. Catchy
6.6. Jaw Dropping Attention Seeking
6.7. Curiosity
7. Live Example
8. Stories
9. SEO
10. Shorting The Sales Funnel Cycle
10.1. TOFU
10.1.1. Aware About Us
10.1.1.1. BRIBE/GIVEAWAYS/Value
10.1.1.2. FB Update/Ad/Shared/Commented/Tagged
10.1.1.3. Compelling Story
10.1.1.4. How To Blog Article
10.1.1.5. Email
10.1.1.6. Youtube
10.1.1.7. Pixel/Retarget
10.2. MOFU
10.2.1. Comparing/Reviewing Us
10.2.1.1. USP
10.2.1.2. Case Studies
10.2.1.3. Eliminate Doubt that they have
10.2.1.4. Authority
10.3. BOFU
10.3.1. Ready To Purchase
10.3.1.1. Coupons/Discounts
10.3.1.2. Competitors
10.3.1.3. Return Policies
10.3.1.4. Free Shipping
10.3.2. Brand Ambassadors
10.3.3. Loyalty
10.3.4. Social Sharing
11. Formats
11.1. Text - Ebooks, Whitepapers, Case Studies..Articles/Blogs
11.2. Images
11.2.1. Graphics
11.2.1.1. GIF Images
11.2.2. Infographics
11.3. Videos
11.4. Audio
11.4.1. Podcasts/ MP3 Downloads
12. Platforms
12.1. Social Networks
12.1.1. FB
12.1.2. Pinterest
12.1.3. Linkedin
12.1.4. Twitter
12.1.5. Youtube
12.1.6. Slideshare
12.1.7. Q&A
12.1.7.1. Quora
12.1.7.2. Yahoo Answers
12.2. Website
12.2.1. About Us
12.2.2. Products
12.2.3. Testimonials
12.2.4. Services
12.2.5. Contact
12.3. Email
12.3.1. Introduction
12.3.2. Newsletters
12.3.3. Offers/Deals/Coupons
12.3.4. Transactional Emails
12.3.4.1. Regsitering
12.3.4.2. Signing up
12.3.4.3. Receipts/Bill/Confirmations
12.4. Article
13. Keywords
13.1. Ideas' what kind of content
13.1.1. Helpful Content
13.1.2. Types of Lists
13.2. Review Keywords
13.2.1. Commercial Intent
13.3. Short Tail Keywords
13.3.1. Ideas
13.3.2. Niche specific topics
13.3.3. Search Volumes & Estimates
13.3.4. Competitors