1. Stories
2. SEO
3. Shorting The Sales Funnel Cycle
3.1. TOFU
3.1.1. Aware About Us
3.1.1.1. BRIBE/GIVEAWAYS/Value
3.1.1.2. FB Update/Ad/Shared/Commented/Tagged
3.1.1.3. Compelling Story
3.1.1.4. How To Blog Article
3.1.1.5. Email
3.1.1.6. Youtube
3.1.1.7. Pixel/Retarget
3.2. MOFU
3.2.1. Comparing/Reviewing Us
3.2.1.1. USP
3.2.1.2. Case Studies
3.2.1.3. Eliminate Doubt that they have
3.2.1.4. Authority
3.3. BOFU
3.3.1. Ready To Purchase
3.3.1.1. Coupons/Discounts
3.3.1.2. Competitors
3.3.1.3. Return Policies
3.3.1.4. Free Shipping
3.3.2. Brand Ambassadors
3.3.3. Loyalty
3.3.4. Social Sharing
4. Relationship Building
5. Effective
5.1. Sales
5.2. Converts
6. Buyer Persona
6.1. Information about them
6.2. Demographics
6.3. Interests
6.4. How much Money they make/invested
6.5. Visitors
6.6. Where the hang out
7. Tools
7.1. WP Robot
7.2. Outsource Content
7.3. BuzzSumo
7.4. answerthepublic
7.5. Google Alerts
7.6. Online Business Engine
8. Formats
8.1. Text - Ebooks, Whitepapers, Case Studies..Articles/Blogs
8.2. Images
8.2.1. Graphics
8.2.1.1. GIF Images
8.2.2. Infographics
8.3. Videos
8.4. Audio
8.4.1. Podcasts/ MP3 Downloads
9. Curation
9.1. Best of the Best
9.2. Giving credit back to the original source
9.3. Use existing content
9.4. How to Create a curated Post
10. Platforms
10.1. Social Networks
10.1.1. FB
10.1.2. Pinterest
10.1.3. Linkedin
10.1.4. Twitter
10.1.5. Youtube
10.1.6. Slideshare
10.1.7. Q&A
10.1.7.1. Quora
10.1.7.2. Yahoo Answers
10.2. Website
10.2.1. About Us
10.2.2. Products
10.2.3. Testimonials
10.2.4. Services
10.2.5. Contact
10.3. Email
10.3.1. Introduction
10.3.2. Newsletters
10.3.3. Offers/Deals/Coupons
10.3.4. Transactional Emails
10.3.4.1. Regsitering
10.3.4.2. Signing up
10.3.4.3. Receipts/Bill/Confirmations
10.4. Article
11. Keywords
11.1. Ideas' what kind of content
11.1.1. Helpful Content
11.1.2. Types of Lists
11.2. Review Keywords
11.2.1. Commercial Intent
11.3. Short Tail Keywords
11.3.1. Ideas
11.3.2. Niche specific topics
11.3.3. Search Volumes & Estimates
11.3.4. Competitors