Content Marketing

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Content Marketing by Mind Map: Content Marketing

1. Stories

2. SEO

3. Shorting The Sales Funnel Cycle

3.1. TOFU

3.1.1. Aware About Us

3.1.1.1. BRIBE/GIVEAWAYS/Value

3.1.1.2. FB Update/Ad/Shared/Commented/Tagged

3.1.1.3. Compelling Story

3.1.1.4. How To Blog Article

3.1.1.5. Email

3.1.1.6. Youtube

3.1.1.7. Pixel/Retarget

3.2. MOFU

3.2.1. Comparing/Reviewing Us

3.2.1.1. USP

3.2.1.2. Case Studies

3.2.1.3. Eliminate Doubt that they have

3.2.1.4. Authority

3.3. BOFU

3.3.1. Ready To Purchase

3.3.1.1. Coupons/Discounts

3.3.1.2. Competitors

3.3.1.3. Return Policies

3.3.1.4. Free Shipping

3.3.2. Brand Ambassadors

3.3.3. Loyalty

3.3.4. Social Sharing

4. Relationship Building

5. Effective

5.1. Sales

5.2. Converts

6. Buyer Persona

6.1. Information about them

6.2. Demographics

6.3. Interests

6.4. How much Money they make/invested

6.5. Visitors

6.6. Where the hang out

7. Tools

7.1. WP Robot

7.2. Outsource Content

7.3. BuzzSumo

7.4. answerthepublic

7.5. Google Alerts

7.6. Online Business Engine

8. Formats

8.1. Text - Ebooks, Whitepapers, Case Studies..Articles/Blogs

8.2. Images

8.2.1. Graphics

8.2.1.1. GIF Images

8.2.2. Infographics

8.3. Videos

8.4. Audio

8.4.1. Podcasts/ MP3 Downloads

9. Curation

9.1. Best of the Best

9.2. Giving credit back to the original source

9.3. Use existing content

9.4. How to Create a curated Post

10. Platforms

10.1. Social Networks

10.1.1. FB

10.1.2. Pinterest

10.1.3. Linkedin

10.1.4. Twitter

10.1.5. Youtube

10.1.6. Slideshare

10.1.7. Q&A

10.1.7.1. Quora

10.1.7.2. Yahoo Answers

10.2. Website

10.2.1. About Us

10.2.2. Products

10.2.3. Testimonials

10.2.4. Services

10.2.5. Contact

10.3. Email

10.3.1. Introduction

10.3.2. Newsletters

10.3.3. Offers/Deals/Coupons

10.3.4. Transactional Emails

10.3.4.1. Regsitering

10.3.4.2. Signing up

10.3.4.3. Receipts/Bill/Confirmations

10.4. Article

11. Keywords

11.1. Ideas' what kind of content

11.1.1. Helpful Content

11.1.2. Types of Lists

11.2. Review Keywords

11.2.1. Commercial Intent

11.3. Short Tail Keywords

11.3.1. Ideas

11.3.2. Niche specific topics

11.3.3. Search Volumes & Estimates

11.3.4. Competitors

12. Headlines

12.1. OPEN YOUR CONTENT

12.2. Email Subject Line

12.3. Blog Post Title

12.4. Video headline

12.5. Catchy

12.6. Jaw Dropping Attention Seeking

12.7. Curiosity

13. Live Example