Now you are ready to get traffic to your landing page from the group you identified. The idea is to get emails of leads who are interested in your content. Once they sign up to get the PDF you can follow up after and try to sell them (more on that later).

In my case I find the owner of the LinkedIn or Facebook group and reach out to them asking the following:

I’m a member of your LinkedIn group and recently came across one of your articles on your blog about the changing environment for CIOs. I really enjoyed the article.
I’m currently in process of writing a guest article for CIO.com and wanted to see if I could interview you for the article. Your group and company would get good exposure form it. I have another opportunity to publish a similar interview on CIO-Today.
Let me know if you’d be interested.
Cheers,
-Dmitry

In most cases the person responds and says “sure”. They have nothing to lose and a potential to gain some good exposure. After they respond with an email I end up writing this email:

Sound good, I’ll interview and promote you on these top three CIO sites. In return would you be able to promote a whitepaper for CIOs which I just wrote to your group? Just a quick update to the entire group. Here is the link:
http://try.dispatch.me/lettertocio/

Now I wait until the owner responds. The idea is that you scratch their back and they scratch yours. You interview them and promote the interview to three different sources which are well known. It can be three slightly different interviews.

Most of the time the owner of the biggest LinkedIn or Facebook group for your target demographic is some type of expert or at least well regarded in the field for what they do. So getting an interview published with them in a targeted publication should not be that hard.

In return ask for a direct email blast of the group but an update is also acceptable. Never hurts to ask for an direct email blast of course.

If it’s an email blast you’ll need to do more copy editing to make sure the email speaks to your recipients. Come back to that article ‘Proof of Heaven, Propaganda and Feeding Your Audience Exactly the Meal They Asked For’ by Joanna Wiebe, it will help you craft this email.

A very good friend of my Dan Fagella built his entire business to $40K/month in 2 years just by following this very same approach:

Find an expert in the field
Interview them
Promote them and ask to be promoted in return

Here is an article titled How I grew my Startup to $40K Using Emails and Good Content detailing the complete procedure and how you go about accomplishing this.

Remember to make sure the group owner promotes the landing page you created.

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