Digitize Africa 10/08-15/08

1. WEBSITE

1.1. CONTENT

1.1.1. Identify all new content to be added.

1.1.1.1. Speakes & profiles pages

1.1.1.2. Updated programme/agenda

1.1.1.3. Partners/sponsors & profiles

1.1.2. Outline which content stays.

1.1.3. Outline which content needs to be rewritten.

1.2. DESIGN

1.2.1. Plan the new site architecture/structure.

1.2.2. Layout review & sign off

1.2.3. finalise all visual assets

1.3. OPTIMISE

1.3.1. ensure updated site is multi-browser compatible

1.3.2. user-friendly 404 pages.

1.3.3. run/scan updated site for broken links

1.3.4. Outline which content goes.

1.3.5. Set up sitemap.xml

1.3.6. Set up robots.txt files

1.3.7. Check errors/grammar/misspellings.

1.4. INTEGRATION

1.4.1. email

1.4.2. social media

1.4.3. blog

1.5. SHAREABILITY

1.5.1. Make sure users can easily subscribe to content (e.g. blog, email)

1.5.2. Make sure users can easily share pages, posts, photos, etc.

1.6. ANALYTICS

1.6.1. Get your analytics tool(s) up and running

1.7. KEYWORDS

1.7.1. making clear and meaningful use of keywords throughout site

1.7.2. keywords aligned with the interests of target audience

2. LOCAL MARKETING (DURBAN)

2.1. Digitize Africa event listing appear on local search

2.2. Google My Business setup & manage

3. SEO

3.1. SET UP GOOGLE SEARCH CONSOLE & WEBMASTER TOOLS

3.1.1. Step 1: Set up an account (we’ll create a Digitize Africa Google account)

3.1.2. Step 2: Add Digitize Africa site

3.1.3. Step 3: Verify Digitize Africa site.

3.1.3.1. html file

3.1.3.2. code snippet on homepge

4. ANALYTICS

4.1. Set up a Google Analytics account

4.2. Establish Registration conversion goals and funnels

4.3. Annotate DAfr16 as important event in Google Analytics

4.4. Add custom reports to your Digitize Africa Google Analytics dashboard - demographics etc

4.5. Constantly monitor for under-performing areas of your ur site and tweak accordingly