1. PPC & Paid Social Strategy
1.1. PPC
1.1.1. Ad Copy
1.1.1.1. Professional Headshots - Studio Photography
1.1.1.2. Corporate Headshots - Studio Photography
1.1.1.3. High-end Corporate Photography
1.1.1.4. High-end Headshot Photographer in NYC
1.1.1.5. Look As Professional As You Are
1.1.1.6. Business Headshot Photographer in NYC
1.2. Targeted Ads
1.2.1. Facebook
1.2.1.1. Ad Copy
1.2.1.1.1. NYC’s Leading Headshot Photographer
1.2.1.1.2. High-end Corporate Photographer
1.2.2. LinkedIn
1.2.2.1. Ad Copy
1.2.2.1.1. Best Business Headshot Photographer
1.2.2.1.2. Best Company Headshot Photographer
1.2.2.1.3. High-end Company Photos
1.2.2.1.4. High-end Business Headshots
1.2.3. Targeted Landing Page
1.3. Remarketing Ads
1.3.1. Facebook
1.3.1.1. Ad Copy
1.3.1.1.1. NYC's Top Headshot Photographer
1.3.1.1.2. High-end Corporate Photographer
1.3.2. AdWords Display
1.3.2.1. Ad Copy
1.3.2.1.1. NYC"s Leading Headshot Photography Studio
1.3.2.1.2. Top Professional Headshot Photography NYC
1.3.3. Remarketing Landing Page
2. Resources
2.1. Director
2.1.1. Matt Santos
2.1.1.1. [email protected]
2.2. Team Members
2.2.1. Amy LaVange
2.2.1.1. [email protected]
2.2.2. Steven Athay
2.2.2.1. [email protected]
2.2.3. Andrea Garcia
2.2.3.1. [email protected]
2.3. Teamwork
3. Overview
3.1. Goals
3.1.1. Month 2: 25-35 leads
3.1.2. Month 3: 50-100 leads
3.1.3. Month 4+: 100+ leads
3.2. Buyer Personas
3.2.1. Doctors
3.2.1.1. MD, DDS, etc.
3.2.1.2. Wealthy
3.2.1.3. Prestigious lifestyle
3.2.1.4. Want to look as professional as possible
3.2.1.5. Create their own professional brand
3.2.2. Business
3.2.2.1. Bachelor, Masters, PhD
3.2.2.2. Wealthy
3.2.2.3. C-Suite, senior executives
3.2.2.3.1. Executive assistents
3.2.2.3.2. HR coordinator
3.2.2.4. Law, banks, investment, brokers
3.2.2.5. Build professional brand (firm/personal)
3.2.2.6. Wealthy
3.2.3. Creatives
3.2.3.1. Actors/artists 25-40
3.2.3.2. Some relevant education/classes (may or may not have degree
3.2.3.3. Acting/filming classes
3.2.3.4. Established actors
3.3. Customer Journey
3.3.1. Awareness
3.3.1.1. Experiencing and expressing symptoms of a problem or opportunity.
3.3.1.1.1. Customer feels his/her brand (personal or business) isn't professional, conveying the right message, etc.
3.3.2. Consideration
3.3.2.1. Problem or opportunity has now been clearly defined and given a name.
3.3.2.1.1. Customer knows they need a professional headshot for themselves or company.
3.3.3. Decision Making
3.3.3.1. A solution strategy, method or approach has been decided.
3.3.3.1.1. Customer has found NYC Headshot and is ready to book a session.
4. Deployment Strategies
5. SEO Strategy
5.1. SEO
5.1.1. Onsite Optimization
5.1.1.1. Title tags
5.1.1.2. Meta description
5.1.1.3. Headers
5.1.1.4. Alt tags
5.1.1.5. Internal links
5.1.1.6. 404s
5.1.1.7. Google Search Console
5.1.1.8. Site speed
5.1.1.9. Keyword focused page content
5.1.1.10. Link profile audit and cleanup
5.1.2. Offsite Optimization
5.1.2.1. Backlink profile audit and cleanup
5.1.2.2. Social sharing plugins
5.1.3. Linkbuilding
5.1.4. Content
5.2. Local SEO
5.2.1. Citation Building
5.2.2. Google My Business
6. Content Strategy
6.1. Blog Post Concepts
6.1.1. Month 2 Blogs
6.1.1.1. Take Control of the First Impression
6.1.1.2. Hiring a Photographer: What to Look For
6.1.1.3. 12 Best Photographers in New York
6.1.1.4. Side by Side Comparison (True High Quality vs "High Quality" Equipment)
6.1.2. Month 3 Blogs
6.1.2.1. Creating Your Personal Brand
6.1.2.2. Company Headshots and Professional Portraits: DOs and DON'Ts For Your Company
6.1.2.3. How Do I Know When It's Time to Update My Professional headshot?
6.1.2.4. eBook Blog
6.2. LookBook
6.2.1. Business Micro-Lookbook
6.2.2. Medical Professional Micro-Lookbook
6.2.3. Creative Professional Micro-Lookbook
6.3. Step By Step Headshot eBook
6.3.1. The guide to the best headshot
6.3.1.1. Pick your headshape
6.3.1.2. Pick your skin tone
6.3.1.3. What to wear with these types of face shapes
6.3.1.4. What colors to wear with your skin tones
6.3.1.5. What not to do
6.4. Datasheets
6.4.1. Differences in Quality of Equipment
6.4.1.1. Match up NYC Headshot Equipment to General Industry Equipment
6.4.1.1.1. Lens
6.4.1.1.2. Lighting
7. Opportunities
7.1. 360 Virtual Tour
7.2. Video
7.2.1. Tape photography sessions
7.2.1.1. Leverage on Facebook, PreRoll, YouTube
8. Social Media
8.1. Social Media Optimization
8.1.1. Optimize the profiles
8.1.2. Provide Matt with content to post on his accounts