Lawyers. Accountants. Computer programmers. That’s what our parents

encouraged us to become when we grew up. But Mom and Dad were wrong.

The future belongs to a very different kind of person with a very different

kind of mind. The era of “left brain” dominance, and the Information

Age that it engendered, are giving way to a new world in which “right

brain” qualities-inventiveness, empathy, meaning-predominate. That’s the

argument at the center of this provocative and original book, which

uses the two sides of our brains as a metaphor for understanding the

contours of our times.

Waar het bij deze vernieuwingen wezenlijk om gaat is

dat elke student de leerweg vindt die het meest

natuurlijk aansluit bij zijn/haar mogelijkheden en talenten.

Helden gaan op pad en spelen met talent in conceptual world.

Van hun leerweg maken zij een mindmap met hun ontwikkeling.

Klik hier voor gratis mindmap van Mindmeister.

These variables made me think of the author, Daniel Pink, because in A

Whole New Mind, he discusses aptitudes of people with a certain kind of

mind, people who will thrive in the post-Information Age world, the

Conceptual Age. They are often called right-brain thinkers. These

aptitudes are: design, story, symphony, empathy, play, and meaning.

Imagine my happiness when I found a visual representation of

Pink’s book by another of my favorites, Austin Kleon:

As we move farther into the Conceptual Age,

the right-brain aptitudes of meaning, story, empathy, symphony, play,

and design will become more and more important, as explained in Pink’s book.

I think the six variables of memorable design are closely related to those

aptitudes. And it’s no wonder. According to Dr. Roger Sperry’s research

on the brain’s hemispheres, while the left brain stores information in

short-term memory, the right brain is responsible for long-term memory

storage. This could explain why the variables for stickiness contain

elements appealing to both sides, but predominantly to the right.

One element, profundity, is all about meaning. The element of

surprise appeals to playfulness. Eliciting emotion requires empathy and

cooperativeness (symphony). Emotion can also be elicited with

insensitivity and opposition, but that approach does not increase

understanding or create positive memories, so I would argue that those

tactics are less effective. The last element, story, is also one of the

aptitudes Pink argues will be so important. Humans are story-telling

animals so it stands to reason that we remember ideas better when they

are part of an interrelated narrative, giving meaning and context to

those ideas. webpagina

Is it broken?

Is a computer like a bicycle for the mind?

From design to meaning: a whole new way of presenting?

August 30, 2006

My favorite book of the summer is Daniel Pink\'s A Whole New Mind.

A simple book in many ways, and a most profound and well-researched one

as well. At 267 pages (in paperback), it\'s a quick read. In fact, I

read it twice, the second time underlining, highlighting, and taking

notes as I went along. \"The future belongs to a different kind of

person,\" Pink says. \"Designers, inventors, teachers, storytellers —

creative and empathetic right-brain thinkers whose abilities mark the

fault line between who gets ahead and who doesn\'t.\" Pink claims we\'re

living in a different era, a different age. An age in which those who

\"Think different\" may be valued even more than ever. website

longevity