
1. The Marketing Mix the combination of techniques used to market a brand.
1.1. product: what you sell, and the variety or range of products you sell.
1.2. place
1.2.1. WHERE YOU SELL THE THE ORIDUCT OR SERVICE
1.3. promotion
1.3.1. HOE YOU TELL CONSUMERS ABOUT THE PRODUCT OR SERVICE
1.4. price
1.4.1. HOR MUCH THE PRODUCT OR SERVICE COST
2. PEOPLE AND WORKPLACES
2.1. EMPLOYEES AND MANAGEMENT
2.1.1. MANAGEMENT
2.1.2. FINANCE
2.1.3. MARKETING
2.1.4. WHITE-COLLAR
2.1.5. WORKERS
2.1.6. SHOP FLOOR
2.1.7. LABOUR
2.1.8. SUPERVISOR
2.1.9. MANUAL
2.1.10. WORKFORCE
2.1.11. WORK-FORCE
2.2. MANAGEMENT AND ADMINISTRATION
2.2.1. A COMPANY ACTIVITIES MAY BE SPREAD OVER DIFFERENT SITES.
2.2.1.1. ADMINISTRATIVE STAFF
2.2.1.2. SUPPORT STAFF
2.2.1.3. TECHNICAL SUPPORT
2.3. LABOUR
2.3.1. organizations defending the interest of workers are called trade unions
2.3.1.1. strike
2.3.1.2. -strike stoppage or walk-our -a go-slow:workers -an overtime ban
2.4. PERSONNEL AND HUMAN RESOURCES
2.4.1. human resources
2.4.2. personnel department
3. PROMOTION
3.1. Start my own company
3.1.1. ENDORSEMENTS ARE FAMOUS PEOPLE RECOMMEND A PRODUCT
3.2. THE SALES FORCE:
3.2.1. A COMPANY SALESPEOPLE EACH MEMBER OF THIS SALES FORCE MAY BE RESPONSIBLE FOR A PARTICULAR REGION HIS OR HER SALES AREA OR SALES TERRITORY.
3.3. PROMOTIONAL ACTIVITIES
3.3.1. IS ALL THE ACTIVITIES SUPPORTING THE SALE OF A PRODUC INCLUDING ADVERTISING.
3.3.1.1. A SPECIAL OFFER
3.3.1.2. A FREE SAMPLE
3.3.1.3. A FREE GIFT
3.3.1.4. COMPETITIONS WHITH PRIZES