Create a comprehensive view of individual customers by connecting Adobe and non-Adobe data in your Marketing Cloud solutions. Figure out what interact across touch points. Recognize familiar consumers when they visit from unfamiliar devices. Even group users into audiences for targeted marketing efforts.

Audiences - Categorize different types of customers into audiences, then share those audiences across Marketing Cloud solutions.
Customer attributes - audience enrichment that lets you connect consumer information you have collected outside of the Marketing Cloud.
Device graph - Collaborate with the world’s most popular brands to recognize a familiar consumer behind an unfamiliar device.

Adobe Marketing Cloud