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Advance Baton Rouge Twitter strategy by Mind Map: Advance Baton Rouge Twitter
strategy
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Advance Baton Rouge Twitter strategy

Who to follow?

Baton Rouge twitter influentials (Twellow)

Charter school & ed industry leaders nationwide

Local politicians and community leaders

monitor keywords, e.g. "charter schools"

What to tweet?

success stories

favorable stats

student acievement

awards

new openings

legislative victories

public announcements

snow day, etc.

events

website content

links to resources for teachers, students & parents

answer negative PR from opponents

rich media: images, video

polls

@replies

answer questions, engage

Retweets (RTs)

recognize quality in other users

How to build followers?

@reply and RT influencers

publicize Twitter handle on website and in all marketing, advertising, PR channels online & offline

Talk it up!!

Get all staff, students and parents on board

set expectations

How to get RTs?

ask for them!

break news

link-bait titles: top 10 lists,

try to make 1 in 10 tweets go "viral"

How to measure success?

followers, follower growth

RT reach (HootSuite mgmt)

Goals

build broad local awareness for charter school concept

branding for ABR

PR message control / answer opponents

market research / community feedback

engage Baton Rouge education community & policy makers in measurable ways.

Turn Baton Rouge influentials into advocates

Tweet mix

at least 1 tweet per day

even mix of links, @replies, RTs

separate accounts for each school?

Getting started

handle (username)

branded background

profile description

team idntification

weekly planning meetings

Resources

Tweeple

HootSuite

Co-Tweet

CMO's on Twitter

Friendship