Chapter 4 : E-business revenue models

1. Digital Content Subscription Revenue Models

1.1. Firms owning written information or rights

1.2. Sell subscriptions for access to information they own

1.3. Example : LexisNexis offers variety of information services

2. Advertising-Supported Revenue Models

2.1. Provides free programming and advertising messages

2.2. measuring and charging site visitor views

2.3. obtain large advertiser interest

2.4. Example  : HowStuffWorks

2.5. web portals (portal) : Site used as a launching point to enter the Web

2.6. Newspaper and magazine publishers : Sell advertising to cover Web site costs

2.7. Targeted classified advertising sites

3. Advertising-Subscription Mixed Revenue Models

3.1. Subscribers pay fee and accept advertising

3.2. Web sites offer different degrees of success

3.3. Consumers Union (ConsumerReports.org)

3.3.1. Purely a subscription-supported site

3.3.2. Free information

4. Fee-for-Transaction Revenue Models

4.1. Service fee charged-based on transaction number or size

4.2. Web site offers visitor transaction information

4.3. Value chain

4.3.1. Disintermediation

4.3.2. Reintermediation

4.4. Travel agency revenue model: receive fee for facilitating a transaction

4.5. Insurance brokers

4.6. Online banking and financial services

5. Fee-for-Service Revenue Models

5.1. Companies offer Web service

5.2. Online games

5.3. Professional services

6. Free for Many, Fee for a Few

6.1. Economics of manufacturing

6.2. Leads to a different revenue model

7. Revenue Models in Transition

7.1. subscription to advertising-supported model

7.2. advertising-supported to advertising-subscription mixed model

7.3. advertising-supported to subscription model

7.4. multiple changes to revenue models

8. Revenue Strategy Issues

8.1. Channel conflict and cannibalization

8.2. strategic Alliances

8.3. Luxury goods strategies

8.4. overstock sales strategies

9. Creating an Effective Web Presence

9.1. Organization’s presence

9.2. Effective Web presence

9.3. Identifying Web Presence Goals

9.3.1. Attracting Web site visitors

9.3.2. Keeping visitors to stay and explore

9.3.3. Convincing visitors to follow site’s links to obtain information

9.3.4. Making Web presence consistent with brand image

10. Web Site Usability

10.1. Make site accessible to more people

10.2. Make site easier to use

10.3. Make site encourage visitors’ trust

10.4. Make site develop feelings of loyalty toward the organization

10.5. Trust and Loyalty

10.6. Usability Testing

11. Revenue Model

11.1. web catalog, digital content, advertising-supported, advertising-subscription mixed, fee-based

11.2. can work for type : B2C and B2B

12. Web Catalog Revenue Models

12.1. mail-order (catalog) model

12.2. Expands traditional model

12.3. Computers and consumer electronics

12.4. Marketing channel

12.5. Advantage of having several marketing channels

12.6. combine marketing channels

12.6.1. in-store online ordering

12.6.2. mail catalogs with reference to retailer’s Web site

12.7. Books, music, and videos

12.8. Luxury goods

12.8.1. Difficult to sell online

12.9. Clothing retailers

12.9.1. Display clothing photos categorized by type

12.9.2. My Virtual Model (customers try clothes)