ATTITUDE
by syuez yue

1. COMPONENTS OF ATTITUDE
1.1. Affective component
1.1.1. Feeling evaluation towards and object
1.1.2. Eg, I feel scared when i think about or see a snake
1.2. Pyschomotor component
1.2.1. • Behavioural response towards and object
1.2.2. • eg, I will avoid snake and scream if i see one
1.3. Cognitive component
1.3.1. • Mental evaluation towards and object
1.3.2. • eg : I believe snake are dangerous
2. CHARACTERISTICS
2.1. a relatively stable relationship between subject and object
2.2. the relationship is motivated
2.3. attitude is not natural
2.4. it is long lasting
3. IMPLICATION OF ATTITUDE AND BEHAVIOR
3.1. • To influence the perception of others
3.2. • To influence other action towards us.
3.3. • To change from negative action to positive action towards other people.
3.4. • In helping / punishing , sympathy are depend on the our attribution (internal or external cause) towards others.
4. FUNCTION ATTITUDE AND BEHAVIOR
4.1. • Attitudes provide meaning (knowledge) for life.
4.2. • Attitudes are part of our identify, and help us to be aware through the expression of our feelings, beliefs and values.
4.3. Attitudes can help us organize and structure our experience.
5. Learning Theory
5.1. Classical Conditioning
5.1.1. BY Ivan Pavlov
5.1.2. Association between stimulus and stimulus and response.
5.2. Operant Conditioning
5.2.1. By B.F Skinner
5.2.2. Operant means behavior
5.2.3. Consequences of a behaviour determines whether the behavior is repeated or not.
5.2.4. Is the behavior is rewarded, there is a tendency that the behavior is repeated, and vice versa
5.3. Observation and Learning Theory
5.3.1. Albert Bandura
5.3.2. Based on observation and imitation of other attitude, behavior, belief of other people.