Automate your ideal sales convo (ISC)

Talk by Ryan Deiss, Founder & CEO, Digital Marketer during WMD 2016

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Automate your ideal sales convo (ISC) by Mind Map: Automate your ideal sales convo (ISC)

1. In an Ideal Sales Conversation: The question you must answer

1.1. What is the preceding action that will lead your prospect to initiate an Ideal Sales Conversation?

1.1.1. Timing: too soon? It DOES hurt to ask Do not ask for too much too soon

1.1.2. Home page: Don't offer Demo too soon

1.1.3. Getting a "lead" is NOT good enough

2. Ryan Deiss, Founder & CEO, Digital Marketer

2.1. @ryandeiss


3. Ideal Sales Conversation: Marriage

3.1. Job of Marketing: not to close the sale -- but to START the ideal sales convo

3.2. Desirable preceding action: Spending lots of time together (i.e. dating)

3.3. Obvious next step: Marriage

4. How to pre-engineer an ISC

4.1. 1. Imagine your "ISC" – who is there? where is it taking place? what are you talking about?

4.1.1. Exmple: Who: roof owner Where: on the roof Topic of Convo: Fixing the roof

4.2. 2.  Brainstorm "Desirable Preceding Actions" that will initiate your Ideal Conversation

4.3. 3. Create Entry-Point Offers that funnel prospects into "Desirable Preceding Actions"

4.4. 4. Advertise and promote your new EPOs, and let the conversation begin

4.4.1. Entry-Point Offer EXAMPLES

5. Books

5.1. Blog Post

5.2. The Wizard of Ads by Roy H. Williams

5.3. Ready, Fire, Aim by Michael Masterson

5.4. The Goal by Eliyahu M. Goldratt

5.5. The Story Theater Method by Doug Stevenson

5.6. The Art of Profitability by Adrian Slywotzky

6. Slide Deck