Internet Marketing Strategy

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Internet Marketing Strategy by Mind Map: Internet Marketing  Strategy

1. Custom Web Presence

1.1. S.E.O.

1.1.1. Keyword research

1.1.2. Strategic domain name

1.1.3. Free Offer

1.1.3.1. Special Report

1.1.3.2. Coupon

1.1.3.3. Video(s)

1.1.4. Auto Follow up

1.1.4.1. Email

1.1.4.2. Text message

1.1.4.2.1. New node

1.1.4.3. Voice message

1.1.4.4. Direct Mail

1.1.4.4.1. Advertising

1.1.4.4.2. Sales Letter

1.1.4.4.3. Postcards

1.1.4.4.4. Integrate Mobile

1.2. Directory Profiles

1.2.1. Google Places

1.2.1.1. New node

1.2.1.2. New node

1.2.2. Yahoo! local

1.2.3. Bing Local

1.2.3.1. New node

1.2.4. Merchant Circle

1.2.5. Superpages

1.2.6. Other profiles

1.2.6.1. New node

1.2.7. Yelp!

2. Social Strategy

2.1. Youtube

2.1.1. Branded Channel

2.1.2. Optimize Channel

2.1.3. Publish Info-Videos

2.1.4. Testimonial Videos

2.1.5. Add Subscribers

2.1.6. Subscribe to Influencers

2.2. Twitter

2.2.1. Branded Feed

2.2.2. Optimized Profile

2.2.3. Link to website

2.2.4. Custom-Branded Background

2.2.5. Tweets

2.2.5.1. News

2.2.5.2. Link to Articles & Videos

2.2.6. Add Followers

2.2.7. Follow Influencers

2.3. Facebook

2.3.1. Establish Presence

2.3.1.1. Branded Page

2.3.1.2. Optimized Profile

2.3.1.3. Link to Website

2.3.1.4. Lead Capture/Welcome Tab

2.3.2. Post Updates

2.3.2.1. News

2.3.2.2. Links to Articles & Videos

2.3.3. Friend Influencers

2.4. LinkedIn

2.4.1. Establish Presence

2.4.1.1. Branded Profile

2.4.1.2. Optimized Profile

2.4.1.3. Link to Website

2.4.1.4. Create JV video

2.4.1.5. Custom Branded Background

2.4.2. Post Messages

2.4.2.1. News

2.4.2.2. Link to Articles & Videos

2.4.3. Connect with Influencers

2.4.3.1. Generate Leads

2.4.3.2. Generate Referrals

2.5. Blogs

2.5.1. Establish Presence

2.5.1.1. Branded Blog

2.5.1.2. Optimized Description

2.5.1.3. Optimized About Us

2.5.1.4. Website Links

2.5.2. Publish Articles

2.5.2.1. Professional Quality Articles

2.5.2.2. Reviews

2.5.2.3. News

2.5.2.4. FAQs / SAQs

2.5.2.5. Website Links

2.5.3. Publish Videos

2.5.3.1. Professional Quality Info-Videos

2.5.3.2. Testimonial Videos

2.6. Google Places

2.6.1. Create Profile

2.6.2. Optimize Profile

2.6.3. Add Videos & Photos

3. Social Bookmarking & Social Networks

3.1. Establish Accounts

3.1.1. Del.icio.us

3.1.2. StumbleUpon

3.1.3. Digg

3.1.4. Google Buzz

3.1.5. Reddit

3.1.6. 12 more

3.2. Bookmark or Tag All Videos, Articles & Podcasts

4. WEB 2.0 SITES

4.1. Hubpages

4.1.1. Establish Presence

4.1.1.1. Create Blogs; Link to Website

4.1.2. Publish Articles to Blogs

4.2. Squidoo Lenses

4.2.1. Establish Presence

4.2.2. Create Lenses with Links to Website

5. PODCASTING

5.1. Establish Presence

5.1.1. Establish Accounts

5.1.1.1. Create Blogs with Links to Website

5.1.2. Create Podcast Channel

5.1.2.1. Submit to iTunes

5.1.2.2. Submit to Podcast Directories

5.2. Produce Podcast Episodes

5.2.1. Audio

5.2.2. Video

5.3. Publish Podcast Episodes

5.3.1. Publish Show Notes to Blog

5.3.2. Podpress Plugin Streams Episodes in Blog Show Notes

6. MOBILE MARKETING

6.1. Build Mobile Prospect List

6.2. Product Text Message Campaign

6.3. Deliver Coupons

6.4. Produce Voice Mail Campagin

6.5. Coordinate with Social Media

6.6. Create QR Code Strategy

6.7. Coordinate with Email & Direct Mail

6.8. Add QR Codes to Marketing Collateral

7. MANAGED PAY-PER-CLICK ADVERTISING (Google & Facebook)

7.1. Create Profile

7.2. Create Graphics

7.3. Create Landing Page

7.4. Keyword Research

7.5. Managed Sponsored Ads

7.6. Create Squeeze Page

7.7. Website Links

7.8. Metrics & Analytics

8. VIDEO & ARTICLE MARKETING

8.1. Establish Accounts

8.1.1. Multiple Video Hosting sites

8.1.2. Multiple Article Directories

8.2. Produce Professional Quality Video

8.3. Produce Professional Quality Articles

8.4. Prepare & Submit Videos and Articles

8.5. Coordinate submission with Social Media