Book Summary

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Book Summary by Mind Map: Book Summary

1. About

1.1. book

1.1.1. Daniel Pink

1.1.2. 2005

1.1.3. 260 pages

1.1.4. on

1.2. mind map

1.2.1. Luciano Passuello


1.2.3. 2009

1.2.4. Creative Commons Attribution Non-Commercial 3.0

1.2.5. images Crystal Clear Everaldo Coelho

2. The Conceptual Age

2.1. "left" vs "right" brain

2.1.1. left L-directed thinking right side of body sequential text details examples computer programmers financial analysts engineers factory workers

2.1.2. right R-directed thinking left side of body simultaneous context big picture examples artists nurses inventors creators

2.1.3. no one is "better" combine both "whole new mind"

2.2. historic ages

2.2.1. Industrial factory workers skill: physical strength ~1st half 20th century

2.2.2. Information knowledge workers skill: L-directed thinking ~2nd half 20th century

2.2.3. Conceptual creators empathizers skill: R-directed thinking (on top of L-directed) 21st century

2.3. high concept/high touch

2.3.1. "high concept" create artistic and emotional beauty detect patterns and opportunities craft a satisfying narrative combine seemingly unrelated ideas into a novel invention

2.3.2. "high touch" empathize understand the subtleties of human interaction find joy in one's self and elicit it in others pursuit of purpose and meaning

2.4. driving forces

2.4.1. Why L-directed thinking alone is not enough anymore

2.4.2. Abundance prosperity many, many options throw-away culture "soft" attributes of products are now the differentiators

2.4.3. Asia outsourcing L-directed white-collar work growing and growing R-directed work overseas workers up to 25x cheaper than US highly educated high-quality work

2.4.4. Automation computer power L-directed work routine work replaces human rely more

2.5. key questions

2.5.1. Can someone overseas do it cheaper?

2.5.2. Can a computer do it faster?

2.5.3. Is what I'm offering in demand in an age of abundance?

3. Aptitude 1 Design

3.1. ...not just function

3.2. is

3.2.1. utility + significance utility L-directed taken from granted significance R-directed more significant now

3.2.2. not just 'ornament'

3.2.3. interdisciplinary

3.2.4. practical, not just theory build solutions

3.3. more and more people are able to enjoy it

3.3.1. prosperity

3.3.2. technology

3.4. differentiation

3.4.1. new markets

3.4.2. businesses compete on design

3.4.3. price, quality, utility taken from granted

3.5. means to change the world

3.5.1. more 'human' hospitals

3.5.2. better ballot counting see Bush vs Gore, 2000

3.6. portfolio

3.6.1. keep a design notebook wherever you go make notes on designs you see

3.6.2. read/leaf through design magazines examples Dwell HOW iD and many others (see book)

3.6.3. visit a design museum examples Cooper-Hewitt (New York City) Design Exchange (Toronto) Design Museum (London) and many others (see book)

3.6.4. put it on a table put an object in a table make extensive observations about its design send the idea to the manufacturer

4. Aptitude 2 Story

4.1. ...not just argument

4.2. context enriched by emotion

4.3. easy to remember

4.3.1. facts 'for humans'

4.4. integral to human experience

4.5. much better than 'just the facts'

4.5.1. facts alone are now too easy to find

4.5.2. encapsulate

4.5.3. contextualize

4.5.4. emotionalize

4.5.5. convince

4.6. portfolio

4.6.1. write a mini-saga 50 words long (no more, no less)

4.6.2. enlist in StoryCorps

4.6.3. interview friends and relatives

4.6.4. visit a storytelling festival examples National Storytelling Festival Yukon International Storytelling Festival Bay Area Storytelling Festival and many others (see book)

4.6.5. get 'One Story' "one great short story in the mail every three weeks"

4.6.6. experiment with digital storytelling

4.6.7. book recommendations Story: Substance, Structure and the Principles of Screenwriting Understanding Comics The Hero with a Thousand Faces

5. Aptitude 3 Symphony

5.1. ...not just focus

5.2. 'put together the pieces'

5.3. synthesize

5.3.1. rather than analyze

5.4. see relationships

5.4.1. seemingly unrelated fields

5.4.2. combine ideas

5.5. learn to 'see'

5.5.1. drawing

5.5.2. Drawing on the Right Side of the Brain

5.6. metaphor

5.7. big picture

5.7.1. system thinking

5.8. portfolio

5.8.1. listen to great symphonies examples Beethoven's 9th Symphony Mozart's Symphony n. 35 "Haffner Symphony" Tchaikovsky's 1812 Overture Haydn's Symphony N. 94 in G Major, "Surprise"

5.8.2. hit the newsstand get magazines you'd never buy look through them look connections and ideas for life draw!

5.8.3. keep a metaphor log notebook always with you

5.8.4. create an inspiration board compelling photos look for connections

5.8.5. book recommendations Beethoven's Anvil: Music In Mind And Culture Metaphors We Live By and many others (see book)

6. Aptitude 4 Empathy

6.1. ...not just logic

6.2. be in someone else's shoes

6.3. intuit feelings

6.4. "emotion literacy"

6.5. "read" emotions

6.5.1. non-verbal

6.5.2. facial expressions

6.6. in health care

6.6.1. more 'human'

6.6.2. growing importance

6.7. women

6.7.1. more empathic

6.8. portfolio

6.8.1. test yourself Empathy Quotient (EQ) Systematizing Quotient (SQ) Emotional Intelligente Quotient (E-IQ) spot the fake smile Mind in the Eyes Test Mayer-Salovey-Caruso Emotional Intelligence Test

6.8.2. study Ekman Emotions Revealed Telling Lies

6.8.3. play "Whose Life?" get someone's belongings figure out lifestyle from IDEO Method cards

6.8.4. take an acting class

6.8.5. get Mind Reading interactive CD-ROM "read" emotions

6.8.6. volunteer

7. Aptitude 5 Play

7.1. ...not just seriousness

7.2. play

7.2.1. Homo ludens (Man the Player) instead of Homo sapiens (Man the Knower)

7.2.2. well-being

7.2.3. work is NOT the opposite of play depression is!

7.3. games

7.3.1. teamwork

7.3.2. better learning

7.3.3. simulations

7.3.4. enhances brain

7.4. humor

7.4.1. embodies right-brain most powerful attributes place situations in context glimpse big picture combine perspectives

7.4.2. well-being personal relationships with others

7.5. joyfulness

7.5.1. laugh! "laugh clubs" people meeting to "just laugh" no jokes required! growing phenomenon

7.6. portfolio

7.6.1. find a laugher club

7.6.2. play the Cartoon Captions Game 1. select cartoons from newspaper 2. cover captions 3. create captions by yourself or with friends

7.6.3. test your humor score

7.6.4. play at inventing relationship between inventions and play visit the exhibition

7.6.5. get your game on play video games please, seriously, do resources Game Spot Game Talk Game Zone

7.6.6. play "right brain" games (resources from book not available anymore)

8. Aptitude 6 Meaning

8.1. ...not just accumulation

8.2. find meaning in life

8.2.1. no suffering required

8.2.2. Man's Search for Meaning

8.3. "spiritual" quest

8.3.1. basic desire

8.3.2. way to improve life

8.3.3. not "religion"

8.3.4. brain research

8.4. happiness

8.4.1. "Pleasant Life" first level positive emotions past present future

8.4.2. "Good Life" second level use "signature strengths" calling

8.4.3. search for meaning ultimate level

8.5. develop intuition

8.6. shut down left brain

8.6.1. meditation

8.6.2. labyrinths

8.6.3. be in the moment

8.7. portfolio

8.7.1. say thanks birthday gratitude list number of years = number of items include in daily routine thank for one thing

8.7.2. take 20-10 test Would you still do what you do if you had $20 million in the bank or if you had just 10 years to live?

8.7.3. "measure your spirit" Spiritual Transcendence (ST) Scale INSPIRIT

8.7.4. book recommendations Man's Search for Meaning Authentic Happiness Flow: The Psychology of Optimal Experience and many others (see book)

8.7.5. visit a labyrinth The Worldwide Labyrinth Locator Labyrinthos

8.7.6. picture yourself at 90