1. About
1.1. book
1.1.1. Daniel Pink
1.1.2. 2005
1.1.3. 260 pages
1.1.4. on amazon.com
1.2. mind map
1.2.1. Luciano Passuello
1.2.2. litemind.com
1.2.3. 2009
1.2.4. Creative Commons Attribution Non-Commercial 3.0
1.2.5. images
1.2.5.1. Crystal Clear
1.2.5.1.1. Everaldo Coelho
1.2.5.1.2. www.everaldo.com
2. The Conceptual Age
2.1. "left" vs "right" brain
2.1.1. left
2.1.1.1. L-directed thinking
2.1.1.2. right side of body
2.1.1.3. sequential
2.1.1.4. text
2.1.1.5. details
2.1.1.6. examples
2.1.1.6.1. computer programmers
2.1.1.6.2. financial analysts
2.1.1.6.3. engineers
2.1.1.6.4. factory workers
2.1.2. right
2.1.2.1. R-directed thinking
2.1.2.2. left side of body
2.1.2.3. simultaneous
2.1.2.4. context
2.1.2.5. big picture
2.1.2.6. examples
2.1.2.6.1. artists
2.1.2.6.2. nurses
2.1.2.6.3. inventors
2.1.2.6.4. creators
2.1.3. no one is "better"
2.1.3.1. combine both
2.1.3.2. "whole new mind"
2.2. historic ages
2.2.1. Industrial
2.2.1.1. factory workers
2.2.1.2. skill: physical strength
2.2.1.3. ~1st half 20th century
2.2.2. Information
2.2.2.1. knowledge workers
2.2.2.2. skill: L-directed thinking
2.2.2.3. ~2nd half 20th century
2.2.3. Conceptual
2.2.3.1. creators
2.2.3.2. empathizers
2.2.3.3. skill: R-directed thinking
2.2.3.3.1. (on top of L-directed)
2.2.3.4. 21st century
2.3. high concept/high touch
2.3.1. "high concept"
2.3.1.1. create artistic and emotional beauty
2.3.1.2. detect patterns and opportunities
2.3.1.3. craft a satisfying narrative
2.3.1.4. combine seemingly unrelated ideas into a novel invention
2.3.2. "high touch"
2.3.2.1. empathize
2.3.2.2. understand the subtleties of human interaction
2.3.2.3. find joy in one's self and elicit it in others
2.3.2.4. pursuit of purpose and meaning
2.4. driving forces
2.4.1. Why L-directed thinking alone is not enough anymore
2.4.2. Abundance
2.4.2.1. prosperity
2.4.2.2. many, many options
2.4.2.3. throw-away culture
2.4.2.4. "soft" attributes of products
2.4.2.4.1. are now the differentiators
2.4.3. Asia
2.4.3.1. outsourcing
2.4.3.1.1. L-directed white-collar work
2.4.3.1.2. growing and growing
2.4.3.1.3. R-directed work
2.4.3.2. overseas workers
2.4.3.2.1. up to 25x cheaper than US
2.4.3.2.2. highly educated
2.4.3.2.3. high-quality work
2.4.4. Automation
2.4.4.1. computer power
2.4.4.1.1. L-directed work
2.4.4.1.2. routine work
2.4.4.1.3. replaces human
2.4.4.1.4. rely more
2.5. key questions
2.5.1. Can someone overseas do it cheaper?
2.5.2. Can a computer do it faster?
2.5.3. Is what I'm offering in demand in an age of abundance?
3. Aptitude 1 Design
3.1. ...not just function
3.2. is
3.2.1. utility + significance
3.2.1.1. utility
3.2.1.1.1. L-directed
3.2.1.1.2. taken from granted
3.2.1.2. significance
3.2.1.2.1. R-directed
3.2.1.2.2. more significant now
3.2.2. not just 'ornament'
3.2.3. interdisciplinary
3.2.4. practical, not just theory
3.2.4.1. build solutions
3.3. more and more people are able to enjoy it
3.3.1. prosperity
3.3.2. technology
3.4. differentiation
3.4.1. new markets
3.4.2. businesses compete on design
3.4.3. price, quality, utility
3.4.3.1. taken from granted
3.5. means to change the world
3.5.1. more 'human' hospitals
3.5.2. better ballot counting
3.5.2.1. see Bush vs Gore, 2000
3.6. portfolio
3.6.1. keep a design notebook
3.6.1.1. wherever you go
3.6.1.2. make notes on designs you see
3.6.2. read/leaf through design magazines
3.6.2.1. examples
3.6.2.1.1. Dwell
3.6.2.1.2. HOW
3.6.2.1.3. iD
3.6.2.1.4. and many others (see book)
3.6.3. visit a design museum
3.6.3.1. examples
3.6.3.1.1. Cooper-Hewitt (New York City)
3.6.3.1.2. Design Exchange (Toronto)
3.6.3.1.3. Design Museum (London)
3.6.3.1.4. and many others (see book)
3.6.4. put it on a table
3.6.4.1. put an object in a table
3.6.4.2. make extensive observations about its design
3.6.4.3. send the idea to the manufacturer
4. Aptitude 2 Story
4.1. ...not just argument
4.2. context enriched by emotion
4.3. easy to remember
4.3.1. facts 'for humans'
4.4. integral to human experience
4.5. much better than 'just the facts'
4.5.1. facts alone are now too easy to find
4.5.2. encapsulate
4.5.3. contextualize
4.5.4. emotionalize
4.5.5. convince
4.6. portfolio
4.6.1. write a mini-saga
4.6.1.1. 50 words long (no more, no less)
4.6.2. enlist in StoryCorps
4.6.3. interview friends and relatives
4.6.4. visit a storytelling festival
4.6.4.1. examples
4.6.4.1.1. National Storytelling Festival
4.6.4.1.2. Yukon International Storytelling Festival
4.6.4.1.3. Bay Area Storytelling Festival
4.6.4.1.4. and many others (see book)
4.6.5. get 'One Story'
4.6.5.1. "one great short story in the mail every three weeks"
4.6.6. experiment with digital storytelling
4.6.7. book recommendations
4.6.7.1. Story: Substance, Structure and the Principles of Screenwriting
4.6.7.2. Understanding Comics
4.6.7.3. The Hero with a Thousand Faces
5. Aptitude 3 Symphony
5.1. ...not just focus
5.2. 'put together the pieces'
5.3. synthesize
5.3.1. rather than analyze
5.4. see relationships
5.4.1. seemingly unrelated fields
5.4.2. combine ideas
5.5. learn to 'see'
5.5.1. drawing
5.5.2. Drawing on the Right Side of the Brain
5.6. metaphor
5.7. big picture
5.7.1. system thinking
5.8. portfolio
5.8.1. listen to great symphonies
5.8.1.1. examples
5.8.1.1.1. Beethoven's 9th Symphony
5.8.1.1.2. Mozart's Symphony n. 35 "Haffner Symphony"
5.8.1.1.3. Tchaikovsky's 1812 Overture
5.8.1.1.4. Haydn's Symphony N. 94 in G Major, "Surprise"
5.8.2. hit the newsstand
5.8.2.1. get magazines you'd never buy
5.8.2.2. look through them
5.8.2.3. look connections and ideas for life
5.8.2.4. draw!
5.8.3. keep a metaphor log
5.8.3.1. notebook
5.8.3.2. always with you
5.8.4. create an inspiration board
5.8.4.1. compelling photos
5.8.4.2. look for connections
5.8.5. book recommendations
5.8.5.1. Beethoven's Anvil: Music In Mind And Culture
5.8.5.2. Metaphors We Live By
5.8.5.3. and many others (see book)
6. Aptitude 4 Empathy
6.1. ...not just logic
6.2. be in someone else's shoes
6.3. intuit feelings
6.4. "emotion literacy"
6.5. "read" emotions
6.5.1. non-verbal
6.5.2. facial expressions
6.6. in health care
6.6.1. more 'human'
6.6.2. growing importance
6.7. women
6.7.1. more empathic
6.8. portfolio
6.8.1. test yourself
6.8.1.1. Empathy Quotient (EQ)
6.8.1.2. Systematizing Quotient (SQ)
6.8.1.3. Emotional Intelligente Quotient (E-IQ)
6.8.1.4. spot the fake smile
6.8.1.5. Mind in the Eyes Test
6.8.1.6. Mayer-Salovey-Caruso Emotional Intelligence Test
6.8.2. study Ekman
6.8.2.1. Emotions Revealed
6.8.2.2. Telling Lies
6.8.3. play "Whose Life?"
6.8.3.1. get someone's belongings
6.8.3.2. figure out lifestyle
6.8.3.3. from IDEO Method cards
6.8.4. take an acting class
6.8.5. get Mind Reading
6.8.5.1. interactive CD-ROM
6.8.5.2. "read" emotions
6.8.6. volunteer
7. Aptitude 5 Play
7.1. ...not just seriousness
7.2. play
7.2.1. Homo ludens (Man the Player)
7.2.1.1. instead of Homo sapiens (Man the Knower)
7.2.2. well-being
7.2.3. work is NOT the opposite of play
7.2.3.1. depression is!
7.3. games
7.3.1. teamwork
7.3.2. better learning
7.3.3. simulations
7.3.4. enhances brain
7.4. humor
7.4.1. embodies right-brain most powerful attributes
7.4.1.1. place situations in context
7.4.1.2. glimpse big picture
7.4.1.3. combine perspectives
7.4.2. well-being
7.4.2.1. personal
7.4.2.2. relationships with others
7.5. joyfulness
7.5.1. laugh!
7.5.1.1. "laugh clubs"
7.5.1.1.1. people meeting to "just laugh"
7.5.1.1.2. no jokes required!
7.5.1.2. growing phenomenon
7.6. portfolio
7.6.1. find a laugher club
7.6.2. play the Cartoon Captions Game
7.6.2.1. 1. select cartoons from newspaper
7.6.2.2. 2. cover captions
7.6.2.3. 3. create captions by yourself or with friends
7.6.3. test your humor score
7.6.4. play at inventing
7.6.4.1. relationship between inventions and play
7.6.4.2. visit the exhibition
7.6.5. get your game on
7.6.5.1. play video games
7.6.5.2. please, seriously, do
7.6.5.3. resources
7.6.5.3.1. Game Spot
7.6.5.3.2. Game Talk
7.6.5.3.3. Game Zone
7.6.6. play "right brain" games
7.6.6.1. (resources from book not available anymore)
8. Aptitude 6 Meaning
8.1. ...not just accumulation
8.2. find meaning in life
8.2.1. no suffering required
8.2.2. Man's Search for Meaning
8.3. "spiritual" quest
8.3.1. basic desire
8.3.2. way to improve life
8.3.3. not "religion"
8.3.4. brain
8.3.4.1. research
8.4. happiness
8.4.1. "Pleasant Life"
8.4.1.1. first level
8.4.1.2. positive emotions
8.4.1.2.1. past
8.4.1.2.2. present
8.4.1.2.3. future
8.4.2. "Good Life"
8.4.2.1. second level
8.4.2.2. use "signature strengths"
8.4.2.3. calling
8.4.3. search for meaning
8.4.3.1. ultimate level
8.5. develop intuition
8.6. shut down left brain
8.6.1. meditation
8.6.2. labyrinths
8.6.3. be in the moment
8.7. portfolio
8.7.1. say thanks
8.7.1.1. birthday gratitude list
8.7.1.1.1. number of years = number of items
8.7.1.2. include in daily routine
8.7.1.2.1. thank for one thing
8.7.2. take 20-10 test
8.7.2.1. Would you still do what you do if you had $20 million in the bank or if you had just 10 years to live?
8.7.3. "measure your spirit"
8.7.3.1. Spiritual Transcendence (ST) Scale
8.7.3.2. INSPIRIT
8.7.4. book recommendations
8.7.4.1. Man's Search for Meaning
8.7.4.2. Authentic Happiness
8.7.4.3. Flow: The Psychology of Optimal Experience
8.7.4.4. and many others (see book)
8.7.5. visit a labyrinth
8.7.5.1. The Worldwide Labyrinth Locator
8.7.5.2. Labyrinthos
8.7.6. picture yourself at 90