MY TOP 10 TAKEAWAYS FROM COMM101
Use this template to collect all materials and information related to a class/course.
1. MARKETING
1.1. NANO
1.1.1. Selling Price
1.1.2. Target customer segment
1.1.3. Promotions
1.2. MILKSHAKE MARKETING
1.2.1. Brand Position
1.2.2. Job To Be Done
1.3. Pepsi v/s Coke
1.3.1. Focus on comparison
1.3.2. Competitive marketing
2. HUMAN RESOURCE MANAGEMENT
2.1. Zappos
2.1.1. Employee satisfaction = Better Customer service
2.1.2. Greater focus on training
2.1.3. Psychological impact of minor changes in a company's working environment
2.1.4. Sense of community -> Lesser conflicts
2.2. Incentives
2.2.1. Materialistic
2.2.2. Intrinsic
3. BUSINESS TECHNOLOGY MANAGEMENT
3.1. Recording of data
3.2. Analysis of information
3.3. Communication
3.4. Tracking and reporting
4. FINANCE
4.1. IPO's Dilute Owndership
4.2. Monarch Studio's running expenses and cost relevant pricing
4.3. Time Value of Money
4.3.1. Money in hand has more value than the same money received in future
4.4. STOCKS & PORTFOLIO MANAGEMENT
4.4.1. Risks
4.4.2. Calculated Predications
4.4.2.1. P/E ratio
4.4.2.2. Projected Statements
4.4.2.3. Recorded financial date and analysis
4.4.2.3.1. Capital IQ
4.4.2.3.2. Bloomberg
5. UNDERSTANDING OPERATIONS & STRATEGY
5.1. PLANNING
5.1.1. HANJIN
5.1.1.1. Setting the right prices and incurring the correct costs
5.1.1.2. How can a firm perform better?
5.1.1.3. Who to blame?
5.2. OPERATIONS
5.2.1. Mahesh Nagarajan
5.2.1.1. Benefits of Customization
5.2.1.2. Small decisions about coffee making, make Cathay Pacific's operations better
5.2.1.3. Supply chain
5.2.1.4. Operations Management
5.2.1.4.1. INPUT
5.2.1.4.2. TRANSFORMATION
5.2.1.4.3. OUTPUT
6. ACCOUNTING
6.1. FINANCIAL ACCOUNTING
6.1.1. FInancial Statements
6.1.1.1. Income
6.1.1.2. Balance
6.1.1.3. CashFlow
6.1.2. For External Stakeholders and based on historic analysis
6.2. MANAGEMENT ACCOUNTING
6.2.1. For management and based on the future
6.2.2. Break Even tool
6.2.3. Volcano ash and Airlines
6.2.3.1. Impact of natural calamities on costs
7. TIME MANAGEMENT
7.1. Importance of early arrival
7.1.1. Conversations/Clarification of doubts with Profs or TA.
7.1.2. Pick your favorite seat
7.1.3. Before class research on guest speaker or case
7.2. Tests
7.2.1. 0.3/0.5
7.2.2. 0.4/0.5
7.2.3. 0.5/0.5
7.3. Meeting Deadlines
7.3.1. Individual Assignments
7.3.1.1. UNIQLO SWOT
7.3.1.2. Case
7.3.1.2.1. Abanke
7.3.1.2.2. Google Glass
7.3.2. Group Assignments
7.3.2.1. Business Plan- NightClub
7.3.2.2. How to make your business better?
7.3.2.3. Team Work and bonding
7.3.3. Blog Posts
7.3.3.1. Snapchat Sunglasses v/s Google Glass
7.3.3.2. Donald Trump- An ethical business man?
7.3.3.3. How to find Intrapreneurs?
7.4. Class Prep
7.4.1. Readings
7.4.1.1. Freeman on Business Ethics
7.4.1.2. Investing in investors & employees- Twitter
7.4.2. Audio/Video
7.4.2.1. Friedman on role of StakeHolders
7.4.2.2. Paul Cubbon on Case Methodology
7.4.2.3. Warren Buffett's advice to milennials
8. ETHICAL AND SOCIAL BUSINESS CAN BE PROFITABLE
8.1. SALEM's & HAGAKURE HOGAR
8.1.1. #The&DayRingProject
8.1.2. Relationship between sales, pricing and marketing
8.2. SPHERETHAT.CA
8.2.1. Creating Shared Value
8.2.2. Changes in packaging have a huge impact on costs and environment
8.3. Value Based Management
8.3.1. Understand your business
8.3.2. Value Proposition
8.3.3. Do not take advantage of vulnerable people
9. TRUE VIEW OF THE BUSINESS WORLD
9.1. SANDSTORM GOLD
9.1.1. KIM
9.1.1.1. Benefits of working in a start up!
9.1.2. NOLAN
9.1.2.1. How to rise from failures
9.1.2.2. Never limit your opportunities
9.2. NAKED COCONUTS
9.2.1. Getting the right marketing and operations mix
9.3. CORPORATE LAW
9.3.1. MICHELLE
9.3.1.1. Advantages of knowing multiple foreign languages
9.3.1.2. How to win a client's trust?
9.3.1.2.1. Better Preparation
9.3.1.2.2. Show it with numbers
9.4. BROOKFIELD ASSETS
9.4.1. MABEL
9.4.1.1. Various forms and zones of financing