Chapter 5: Retail institutions by store-based strategy mix
by Fadi Raafat Makram

1. How retail institutions are evolving
1.1. Mergers, diversification and downsizing
1.2. Cost containment and value-driven retailing
2. Considerations in planning a retail strategy mix
2.1. The wheel of retailing
2.2. Scrambled merchandising
2.3. The Retailing life cycle
2.3.1. Development
2.3.2. Introduction
2.3.3. Growth
2.3.4. Maturity
2.3.5. Decline