Chapter 5: Retail institutions by store-based strategy mix

1. How retail institutions are evolving

1.1. Mergers, diversification and downsizing

1.2. Cost containment and value-driven retailing

2. Considerations in planning a retail strategy mix

2.1. The wheel of retailing

2.2. Scrambled merchandising

2.3. The Retailing life cycle

2.3.1. Development

2.3.2. Introduction

2.3.3. Growth

2.3.4. Maturity

2.3.5. Decline