Business Model Guru

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Business Model Guru by Mind Map: Business Model Guru

1. Why this blog

1.1. General 2 0. why this blog series

1.2. General 0 Overview of models

2. MODELS USED

2.1. Ideation phase

2.1.1. GOAL: Determine financial potential of your idea

2.1.2. Ideation - Narrative - 'How might we' question

2.1.3. Back of a napkin business case

2.1.4. Exploring alternatives

2.1.5. Business model canvas

2.1.5.1. Determine your runway

2.1.6. Value Proposition canvas

2.1.7. Team dynamics

2.1.7.1. Focus: Problem - Segment - Solution

2.1.7.2. Team skills - Hacker - Hipster - Hussler

2.1.7.3. Support diagram

2.2. Problem/Solution fit

2.2.1. GOAL: Determine if this is a Problem worth solving // Validate Customer Pull (do customers want this?

2.2.2. Understanding customer problem

2.2.2.1. Problem interviews

2.2.2.2. Observation

2.2.2.3. User Journey

2.2.2.4. Customer Persona's

2.2.2.5. Lean Canvas

2.2.2.5.1. Create the Lean Canvas

2.2.2.5.2. Customers - Market segments

2.2.3. Build offer

2.2.3.1. Define a solution

2.2.3.1.1. Theory of change

2.2.3.1.2. Design / sketch MVP

2.2.3.1.3. Prototyping

2.2.3.2. Set Pricing

2.2.3.2.1. See mindmap: Ultimate Accelerator steps

2.2.3.3. Select Customer segments

2.2.3.3.1. How to do create Customer Segments?

2.2.3.3.2. Example: Wine - Customer segments

2.2.4. Deliver offer

2.2.4.1. Present/demo - MVP

2.2.4.2. Solution interviews

2.2.4.3. Landing pages

2.3. Product/Market fit

2.3.1. GOAL: Validate business model at small scale

2.3.1.1. HOW: Deliver and capture Customer Value using MVP

2.3.1.2. Metric: Find 10 paying customers in xyz time

2.3.2. Build the MVP

2.3.3. Customer Journey Mapping (part 2)

2.3.4. Model post x How to create Design principles

2.3.5. MVP Improvements

2.3.5.1. Innovation Accounting

2.3.5.1.1. Validation Plan

2.3.5.1.2. Javalinboard

2.3.5.1.3. Scrum Cycles

2.3.5.2. ? Rinse and Repeat Process

2.3.5.3. Feature Prioritization

2.3.5.4. Customer Interviews

2.3.5.5. Release Level Cohorts

2.3.5.6. ? Feature Flags

2.3.5.7. Split-testing

2.3.5.8. Continuous Deployment

2.3.5.9. Kill Features

2.3.5.10. Pricing Evolution

2.3.6. Creating Sales Funnel

2.3.6.1. Build Metrics & Monitoring

2.4. Scaling

2.4.1. GOAL: Accel business and grow customerbase

2.4.1.1. HOW: Identify and Tune Engine of growth + Mature organisation

2.4.2. Customer Factory

2.4.3. Update and measure sales funnel

2.4.4. Determine Growth strategy

2.4.5. Build and Monitor Key Metrics

2.4.5.1. Model post x Cohort analysis

2.4.6. Growth hacking

2.4.6.1. Customer Segmentation

2.4.6.2. Lifecycle Messaging

2.4.6.3. Acquisition Channel Testing

2.4.6.4. Upsells and Cross-sells

2.4.6.5. Referal Campaigns

2.4.6.6. Establish Key Partners