1. Print Media
1.1. Magazines
1.1.1. Torque
1.1.2. VKart
1.1.3. AutoSport Asia
1.1.4. CAR
1.1.5. 9TRO
1.1.6. HOT STUFF
1.2. Newspaper
1.2.1. The Straits Times
2. Website
2.1. Latest News
2.1.1. Spot rivalries
2.1.2. Profiles drivers, teams
2.1.3. Give young drivers opportunity to shine
2.2. Media Gallery
2.2.1. Full Races
2.2.2. Photo Gallery
2.3. How to get started
2.4. SKC Competitions
2.4.1. Community Building
2.4.2. Monetizable Fan Base
2.5. Race Countdown
2.6. Larger Rotating Advertising Banners
2.7. FaceBook
3. TV Broadcasters
3.1. XinYa Media
3.1.1. Shown 4 times a week on broadcast week. Approx 4-6 weeks after LIVE race
3.1.2. Provides programme director, Pearl Floss
3.1.3. Fronts newly developed sponsorship hunting team - Good base of media business
3.2. ESPN Star
3.2.1. Have just requested for race footage, highlight videos
3.2.2. ESPN sending Sanjeev to cover SKC
4. Online Media
4.1. Web
4.2. Facebook
4.3. YouTube
4.4. Multiple 3rd party sites
4.5. Weibo
5. YouTube
5.1. SKC Highlight Videos
5.2. SKC Interviews
5.2.1. Profiling drivers
5.2.2. Increasing $ value of SKC with personalities
5.3. SKC Full Races from all categories
5.3.1. Races are released 10 days after LIVE race
5.3.2. Graphic overlays used for sponsors on-screen
6. SKC - Mileage
6.1. Circuit Banners
6.2. Banners on viewing area
6.3. Podium Backdrop
6.4. Caps
6.5. T-Shirts
7. Competitions
7.1. Data capture
7.2. Data farming
7.3. Database Profiling
7.4. Value Exchange
7.5. Building future for SKC fans and new data for potential sponsors. Marketing tools
8. Statistics
8.1. April-Aug
8.1.1. Web 90,000 hits
8.1.2. Facebook 60,000 hits
8.1.3. YouTube - 12,000 hits
8.1.4. PR Value - $608,084 (Apr/May)
8.1.5. 17 million worldwide subscribers to Xinya
8.1.6. Attendance
8.1.6.1. Round 1 - 200
8.1.6.2. Round 2 - 450
8.1.6.3. Round 3 - 550
8.1.6.4. Round 4 - 800
9. SKC - Event
9.1. Singapore GP Race Officials & Stewards
9.2. SMSA Support
9.3. Traffic Police 'Don't drive and drive' campaign
9.4. Hot Dogs
9.5. SKC Models - DIVA Models
9.6. Beer
9.7. Tunes
9.7.1. 3 seperate playlists
10. Potential Revenue Creation
10.1. ESG
10.1.1. Specializes in sports sponsorship
10.1.2. Successful track record
10.2. Xinya TV
10.2.1. Official Broadcast Partner can sell sponsorship
10.2.2. Deal done at 30% Xinya, 70% SKC
10.3. SKC Sponsorship Plan
10.3.1. Take small revenue in 2011
10.3.2. Try and plan starting now for 2012 season
10.4. Merchandising
10.4.1. T-Shirt
10.4.2. Caps
10.4.3. Umbrellas
10.5. SKC Squad
10.5.1. Helena Choo
10.5.2. Benjamin Potter
10.5.3. Ben Tan
10.5.4. Vivian Tan
10.6. Corporate Events
10.6.1. Expected to generate 50% of total revenue by end 2012. Huge market and proven also
10.6.2. Modelled on corp events, sports revenue model
10.7. TV Productions
10.7.1. Sell graphic overlay space
10.7.2. Title, TV Programme Sponsors
10.7.3. Feature TV commercials for advertisers
10.7.4. $$ value grows as distribution becomes larger