SKC PHASE I

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SKC PHASE I by Mind Map: SKC PHASE I

1. Print Media

1.1. Magazines

1.1.1. Torque

1.1.2. VKart

1.1.3. AutoSport Asia

1.1.4. CAR

1.1.5. 9TRO

1.1.6. HOT STUFF

1.2. Newspaper

1.2.1. The Straits Times

2. Website

2.1. Latest News

2.1.1. Spot rivalries

2.1.2. Profiles drivers, teams

2.1.3. Give young drivers opportunity to shine

2.2. Media Gallery

2.2.1. Full Races

2.2.2. Photo Gallery

2.3. How to get started

2.4. SKC Competitions

2.4.1. Community Building

2.4.2. Monetizable Fan Base

2.5. Race Countdown

2.6. Larger Rotating Advertising Banners

2.7. FaceBook

3. TV Broadcasters

3.1. XinYa Media

3.1.1. Shown 4 times a week on broadcast week. Approx 4-6 weeks after LIVE race

3.1.2. Provides programme director, Pearl Floss

3.1.3. Fronts newly developed sponsorship hunting team - Good base of media business

3.2. ESPN Star

3.2.1. Have just requested for race footage, highlight videos

3.2.2. ESPN sending Sanjeev to cover SKC

4. Online Media

4.1. Web

4.2. Facebook

4.3. YouTube

4.4. Multiple 3rd party sites

4.5. Weibo

5. YouTube

5.1. SKC Highlight Videos

5.2. SKC Interviews

5.2.1. Profiling drivers

5.2.2. Increasing $ value of SKC with personalities

5.3. SKC Full Races from all categories

5.3.1. Races are released 10 days after LIVE race

5.3.2. Graphic overlays used for sponsors on-screen

6. SKC - Mileage

6.1. Circuit Banners

6.2. Banners on viewing area

6.3. Podium Backdrop

6.4. Caps

6.5. T-Shirts

7. Competitions

7.1. Data capture

7.2. Data farming

7.3. Database Profiling

7.4. Value Exchange

7.5. Building future for SKC fans and new data for potential sponsors. Marketing tools

8. Statistics

8.1. April-Aug

8.1.1. Web 90,000 hits

8.1.2. Facebook 60,000 hits

8.1.3. YouTube - 12,000 hits

8.1.4. PR Value - $608,084 (Apr/May)

8.1.5. 17 million worldwide subscribers to Xinya

8.1.6. Attendance

8.1.6.1. Round 1 - 200

8.1.6.2. Round 2 - 450

8.1.6.3. Round 3 - 550

8.1.6.4. Round 4 - 800

9. SKC - Event

9.1. Singapore GP Race Officials & Stewards

9.2. SMSA Support

9.3. Traffic Police 'Don't drive and drive' campaign

9.4. Hot Dogs

9.5. SKC Models - DIVA Models

9.6. Beer

9.7. Tunes

9.7.1. 3 seperate playlists

10. Potential Revenue Creation

10.1. ESG

10.1.1. Specializes in sports sponsorship

10.1.2. Successful track record

10.2. Xinya TV

10.2.1. Official Broadcast Partner can sell sponsorship

10.2.2. Deal done at 30% Xinya, 70% SKC

10.3. SKC Sponsorship Plan

10.3.1. Take small revenue in 2011

10.3.2. Try and plan starting now for 2012 season

10.4. Merchandising

10.4.1. T-Shirt

10.4.2. Caps

10.4.3. Umbrellas

10.5. SKC Squad

10.5.1. Helena Choo

10.5.2. Benjamin Potter

10.5.3. Ben Tan

10.5.4. Vivian Tan

10.6. Corporate Events

10.6.1. Expected to generate 50% of total revenue by end 2012. Huge market and proven also

10.6.2. Modelled on corp events, sports revenue model

10.7. TV Productions

10.7.1. Sell graphic overlay space

10.7.2. Title, TV Programme Sponsors

10.7.3. Feature TV commercials for advertisers

10.7.4. $$ value grows as distribution becomes larger

10.8. Weibo

11. SKC Commentators

11.1. Benjamin Potter

11.2. Yuey Tan

11.3. Arj

11.4. Leonard Kong