1. Website
1.1. Latest News
1.1.1. Spot rivalries
1.1.2. Profiles drivers, teams
1.1.3. Give young drivers opportunity to shine
1.2. Media Gallery
1.2.1. Full Races
1.2.2. Photo Gallery
1.3. How to get started
1.4. SKC Competitions
1.4.1. Community Building
1.4.2. Monetizable Fan Base
1.5. Race Countdown
1.6. Larger Rotating Advertising Banners
1.7. FaceBook
2. YouTube
2.1. SKC Highlight Videos
2.2. SKC Interviews
2.2.1. Profiling drivers
2.2.2. Increasing $ value of SKC with personalities
2.3. SKC Full Races from all categories
2.3.1. Races are released 10 days after LIVE race
2.3.2. Graphic overlays used for sponsors on-screen
3. Competitions
3.1. Data capture
3.2. Data farming
3.3. Database Profiling
3.4. Value Exchange
3.5. Building future for SKC fans and new data for potential sponsors. Marketing tools
4. Statistics
4.1. April-Aug
4.1.1. Web 90,000 hits
4.1.2. Facebook 60,000 hits
4.1.3. YouTube - 12,000 hits
4.1.4. PR Value - $608,084 (Apr/May)
4.1.5. 17 million worldwide subscribers to Xinya
4.1.6. Attendance
4.1.6.1. Round 1 - 200
4.1.6.2. Round 2 - 450
4.1.6.3. Round 3 - 550
4.1.6.4. Round 4 - 800
5. Potential Revenue Creation
5.1. ESG
5.1.1. Specializes in sports sponsorship
5.1.2. Successful track record
5.2. Xinya TV
5.2.1. Official Broadcast Partner can sell sponsorship
5.2.2. Deal done at 30% Xinya, 70% SKC
5.3. SKC Sponsorship Plan
5.3.1. Take small revenue in 2011
5.3.2. Try and plan starting now for 2012 season
5.4. Merchandising
5.4.1. T-Shirt
5.4.2. Caps
5.4.3. Umbrellas
5.5. SKC Squad
5.5.1. Helena Choo
5.5.2. Benjamin Potter
5.5.3. Ben Tan
5.5.4. Vivian Tan
5.6. Corporate Events
5.6.1. Expected to generate 50% of total revenue by end 2012. Huge market and proven also
5.6.2. Modelled on corp events, sports revenue model
5.7. TV Productions
5.7.1. Sell graphic overlay space
5.7.2. Title, TV Programme Sponsors
5.7.3. Feature TV commercials for advertisers
5.7.4. $$ value grows as distribution becomes larger
5.8. Weibo
6. Print Media
6.1. Magazines
6.1.1. Torque
6.1.2. VKart
6.1.3. AutoSport Asia
6.1.4. CAR
6.1.5. 9TRO
6.1.6. HOT STUFF
6.2. Newspaper
6.2.1. The Straits Times
7. TV Broadcasters
7.1. XinYa Media
7.1.1. Shown 4 times a week on broadcast week. Approx 4-6 weeks after LIVE race
7.1.2. Provides programme director, Pearl Floss
7.1.3. Fronts newly developed sponsorship hunting team - Good base of media business
7.2. ESPN Star
7.2.1. Have just requested for race footage, highlight videos
7.2.2. ESPN sending Sanjeev to cover SKC
8. Online Media
8.1. Web
8.2. Facebook
8.3. YouTube
8.4. Multiple 3rd party sites
8.5. Weibo
9. SKC - Mileage
9.1. Circuit Banners
9.2. Banners on viewing area
9.3. Podium Backdrop
9.4. Caps
9.5. T-Shirts
10. SKC - Event
10.1. Singapore GP Race Officials & Stewards
10.2. SMSA Support
10.3. Traffic Police 'Don't drive and drive' campaign
10.4. Hot Dogs
10.5. SKC Models - DIVA Models
10.6. Beer
10.7. Tunes
10.7.1. 3 seperate playlists