City Naturals

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City Naturals by Mind Map: City Naturals

1. Location

1.1. Lujiazui District, Shanghai

1.2. French Concession, Shanghai

1.3. Jinqiao, Shanghai

2. Management

2.1. Category managers

2.2. Floor managers

2.3. Supply chain managers

2.4. Store managers

2.5. Sales managers

3. Target Markets

3.1. Middle/upper class

3.2. White-collar working professionals

3.3. Ex-pat

3.4. Foreigners

3.5. Affluent locals

4. Food court

4.1. Weekly themes

4.2. Guest chefs

5. Imported Goods

5.1. Make-up products

5.2. Organic skincare

5.3. Beauty products

5.4. Wines

5.5. Meats & Cheeses

5.6. Organic Fruits & Vegetables

5.7. Snacks

5.8. Pharmaceuticals

6. Goods

6.1. Perishables

6.1.1. Artisan breads

6.1.2. Imported cheeses

6.1.3. Milk/Dairy products

6.1.4. Imported chocolates

6.1.5. Organic vegetables/fruits

6.1.6. Organic meats

6.2. Non-perishables

6.2.1. Dried fruits

6.2.2. Cereal

6.2.3. Candy/snacks

6.2.4. Grains

6.2.5. Vitamins

6.2.6. Pharmaceuticals

7. Workers

7.1. Dieticians

7.2. Beauticians

7.3. Cashiers

7.4. Staff

7.5. Cooks

7.6. Servers

7.7. Custodians

7.8. Security

7.9. Maintenance Team

7.10. Product Specialists

8. Specials

8.1. Road shows

8.2. Product sampling

8.3. Events

8.4. Sponsorship

9. Catering

9.1. Corporate events

9.2. Weddings

9.3. Holidays

9.4. Special Events

10. Marketing & PR

10.1. Community events

10.2. Sponsorships

10.3. Infomercials

10.4. Live doctor consultations