City Naturals
by Martin Ko
1. Management
1.1. Category managers
1.2. Floor managers
1.3. Supply chain managers
1.4. Store managers
1.5. Sales managers
2. Target Markets
2.1. Middle/upper class
2.2. White-collar working professionals
2.3. Ex-pat
2.4. Foreigners
2.5. Affluent locals
3. Imported Goods
3.1. Make-up products
3.2. Organic skincare
3.3. Beauty products
3.4. Wines
3.5. Meats & Cheeses
3.6. Organic Fruits & Vegetables
3.7. Snacks
3.8. Pharmaceuticals
4. Workers
4.1. Dieticians
4.2. Beauticians
4.3. Cashiers
4.4. Staff
4.5. Cooks
4.6. Servers
4.7. Custodians
4.8. Security
4.9. Maintenance Team
4.10. Product Specialists
5. Catering
5.1. Corporate events
5.2. Weddings
5.3. Holidays
5.4. Special Events
6. Marketing & PR
6.1. Community events
6.2. Sponsorships
6.3. Infomercials
6.4. Live doctor consultations
7. Location
7.1. Lujiazui District, Shanghai
7.2. French Concession, Shanghai
7.3. Jinqiao, Shanghai
8. Food court
8.1. Weekly themes
8.2. Guest chefs
9. Goods
9.1. Perishables
9.1.1. Artisan breads
9.1.2. Imported cheeses
9.1.3. Milk/Dairy products
9.1.4. Imported chocolates
9.1.5. Organic vegetables/fruits
9.1.6. Organic meats
9.2. Non-perishables
9.2.1. Dried fruits
9.2.2. Cereal
9.2.3. Candy/snacks
9.2.4. Grains
9.2.5. Vitamins
9.2.6. Pharmaceuticals